lifestyle influencers

Top Lifestyle Youtubers that will Boost Your Brand’s Visibility

What’s the first thing that comes to mind when you think about YouTube influencers? Lifestyle Youtubers, right? Well at least, they must make it in Top 3. For those who’ve never heard of them before, lifestyle youtubers are the creators that share their personal lives, daily activities, experiences, opinions, and interests in their Youtube channels.

Here we picked 20 top lifestyle youtubers and beauty bloggers you’d like to consider for your influencer marketing campaign if you’re determined to succeed.

Valeria Lipovetsky

If you’re thinking beautiful, fun-loving, creative, and artsy lifestyle YouTuber who documents her life and ties it all together with her easy-going personality and kinda weird but sweet humor communicated with an obvious but bearable Russian accent. You’re most probably thinking of Valeria Lipovetsky.

Followers: 1.9M
Comments/Likes: 0.93
Engagement: 1.16

Saffron Barker

This 19-year-old girl from England managed to win the hearts of her 2.3M fans through YouTube alone. Since 2015, this lifestyle YouTuber’s videos cover topics such as lifestyle and beauty. 

Twice a week you’ll find her uploading challenges, routine videos, q&as, videos with her boyfriend, makeup & beauty tutorials, clothing, American hauls, and much more! 

Speaking of the crazy engagement her channel generates, it’s more than impressive so she’d be an ideal beauty blogger to collaborate for anything lifestyle related.

Followers: 1.7M
Comments/Likes: 5.22
Engagement: 6.01

The ACE Family

Next, we’ve got The Ace Familaaaaaaaaaay! The Ace Family comprises ex-basketball pro, Austin McBroom, his beautiful spouse, Catherine Paiz, and their 2 adorbs, Elle Lively and Alaïa Marie. 

They started their lifestyle YouTube channel in 2016, and already have 18.5M subscribers.

Twice a week they upload videos about their day-to-day lives, the most popular videos include challenges, pranks, and family vlogs. 


This family knows exactly how to have fun and some crazy experiences

Followers: 6.9M
Comments/Likes: 1.51
Engagement: 13.46

Sydney Serena

Lifestyle and fun! These are the 2 words that cross people’s minds when they hear Syd’s name. 

Her weekly lifestyle, beauty, and other random fun videos entertain over 2M subscribers. Another fun thing about her videos is the random unboxing videos she periodically does. That certainly might be your shot to shoot. 

Besides that, she’s also a source of inspiration and motivation for her teenage fans who’re constantly showing their love in the comments section.

Followers: 669.2K
Comments/Likes: 0.97
Engagement: 12.70


JennaMarbles, Jenna Nicole Mourey, is a Young Hollywood and Streamy Award winner in the respective categories of Viral Superstar and YouTube Ensemble. 

Among her weekly videos are outstanding ones about beauty and makeup, hair, and other weird experiments. Also very often you can see her boyfriend and her dog, both beloved by her fans.

Don’t forget to keep in mind that this lifestyle YouTuber is vegan before reaching out to her for a collaboration.

Followers: 6M
Comments/Likes: 1.32
Engagement: 9.61

Hailey Sani

Hailey Sani is popular for her successful careers as an Instagram model and YouTube Star. 

The 19-year-old from Turkey creates lifestyle vlogs, often about her fitness routines, outfit ideas, makeup, and beauty tips. All those with her personal touch of humor. As Hailey’s very active not only on Youtube but also on other platforms, especially Instagram, that makes her an even more desirable influencer to collaborate with. 

Her huge loyal fan base enjoys participating in her fitness challenges, so if you have a related product do not hesitate to contact her.

Followers: 783.9K
Comments/Likes: 0.81
Engagement: 12.41

Bella Fiori

Bella started her YouTube channel in 2015, and since then has been uploading videos once or twice a week. She now has over 2.2M subscribers! 

She covers lifestyle, makeup tutorials, storytelling, experiments, clothing hauls, try-ons, and even traveling videos with her boyfriend. Moreover, she started to make videos about criminal cases approximately 2-3 years ago. Overall she knows perfectly how to entertain her audience and provide great engagement. 

Consider her for your influencer marketing campaign if you’ve got something entertaining or mysterious for her.

Followers: 624.9K
Comments/Likes: 0.41
Engagement: 7.51

Natalies Outlet

Since 2014, Natalies Outlet has been helping the channel’s fans to learn how to DIY craft ideas, simple life hacks. Subscribers appreciate her funny comedy pranks, art, back to school, and other lifestyle videos! 

Aside from her 8 million subscribers and over 50 million views per month, you’ll also be impressed by her engagement. This lady sure knows how to entertain!

Followers: 831.3K
Comments/Likes: 2.13
Engagement: 2.83

Amber Scholl

Here’s what you should know about Amber: she was literally broke when she started her channel. But she found a way to be broke and boujee. 

She discovered her talent for making life luxurious on a dime. Her fans enjoy her tips on how to live your life like a queen, even if there’s only $20 in your bank account. 

Over the last 9 years, this lifestyle Youtuber built a loyal fanbase that is very engaged in her weekly videos, community, and other social networks.


Followers: 919.1K
Comments/Likes: 0.80
Engagement: 15.16

Megan Batoon

Magan started her Youtube channel a decade ago. She uploads every Wednesday and also weekly releases a new episode of her comedy advice podcast. 

She’s known for her lifestyle blog content — dance videos, makeup tutorials, outfits ideas, and other handy tips and tricks. Creating a highly engaged audience was one of the things she accomplished successfully.

Followers: 689.5K
Comments/Likes: 0.45
Engagement: 3.70

Patricia Bright

Patricia runs a female fashion, hair and beauty blog with tutorials and videos to help her 2.9M subscribers with their beauty and fashion needs. 

She knows what she’s doing and it shows. Her fans also visit the channel for style and random life advice. They sure do love her review videos, too.

Followers: 1.2M
Comments/Likes: 1.38
Engagement: 3.65

Chloe Morello

Chloe uploads weekly snapshots of her skincare routine, makeup reviews, beauty tips & tricks, easy to follow tutorials, before & afters, and much more. Since 2012 her lifestyle youtube channel has generated over 300M views. 

If you’re looking for lifestyle influencers, especially ones related to makeup and fashion, you’re in the right place. 

Followers: 1.2M
Comments/Likes: 2.19
Engagement: 2.17

My Life As Eva

Next we got Eva. She covers quite a wide range of lifestyle vlogs, from fashion to hair, and from challenges to guest hosting. And she does it all with humor and positive energy. 

Her huge and loyal audience actively engages with all her videos, making her a really competitive candidate for your influencer marketing campaign.

Followers: 7.5M
Comments/Likes: 0.97
Engagement: 3.79

Flying The Nest

Stephen & Jess are one of Australia’s most subscribed travel vloggers on YouTube. 

They have been documenting their life ever since they left their home and began to travel full time around the globe. They inspire others to venture out, explore, take risks, and go on their own adventure! 

Their “travel series” shares everything from where to stay, what to see, and where to eat when traveling abroad.

Followers: 98.4K
Comments/Likes: 0.81
Engagement: 10.85

Rachel Talbott

Rachel’s a wife and mommy! She loves sharing tips for home, beauty, skincare, and more on her channel. From one girl to another, she makes videos that inspire others to look and feel their very best!! 

“In a society that puts beauty before everything else, it’s important that inner beauty and confidence radiates FIRST and foremost,” she says. “CHECKINTHEMIRROR, but don’t stare at it.” 

Followers: 185.9K
Comments/Likes: 1.55
Engagement: 1.74

Tess Christine

Tess started her career as a lifestyle YouTuber in April of 2011 to share her own tips and tricks to makeup, hair, and fashion. 

She doesn’t consider herself a professional, just a girl who loves makeup and shopping! But her 2.4M subscribers wouldn’t agree with her on that. Besides her beauty videos, she also shares about her everyday life and personal Q&As. 

Her day/week/weekend in my life vlogs are quite popular and engaging.

Followers: 733.4K
Comments/Likes: 0.24
Engagement: 6.77

Sarahs Day

YouTube’s holistic health princess is here to help you listen to your body. In this lifestyle youtube channel, Sarah shares her passion for health, holistic living, natural healing, beauty, and fitness. 

She appears on her subscribers’ feeds every 3 days with loads of workouts, diet tips, recipes, daily vlogs, and more.

Followers: 1.2M
Comments/Likes: 0.28
Engagement: 3.75

Tiffany Ma

Tiffany is one of the lifestyle YouTubers, who creates lifestyle content, specifically about fashion and product reviews, as well as about her everyday life. She also owns a clothing brand called LIV AND JESS! 

Her extra-cute French bulldog is even on Instagram: @thefrenchzoe! Her almost 2M fans are actively engaged not only on Youtube but also on IG and Twitter.

Followers: 549.9K
Comments/Likes: 0.42
Engagement: 4.82

Ellie Thumann

This 18-year-old girl from Arizona is best known for running a fashion, beauty, and lifestyle YouTube channel. Ellie’s content covers topics, such as beauty, lifestyle, fashion, fitness, modeling, and traveling. 

She is known for her classic and chic makeup, beauty, and fashion videos which she shares with her huge audience each week. Creating unique and valuable content for her subscribers is what keeps them engaged and loyal to this channel for years.

Followers: 1.7M
Comments/Likes: 0.09
Engagement: 6.23


On Wengie’s lifestyle YouTube channel, you’ll find tons of simple life hacks, DIYs, craft ideas, fun experiments, tricks, and pranks! She also does morning and nighttime routines, hair tutorials, diet & fitness tips, look books & fashion videos, and everything to help her subscribers to improve, motivate, and simplify their life. 

She loves to try new things and help all to make the right decisions. Besides her weekly videos, her audience is also super active in her community section.

Followers: 2M
Comments/Likes: 1.51
Engagement: 1.83

Sanne Vloet

You may recognize Sanne from the Victoria’s Secret Fashion Show or another runway somewhere in the world! 

For the past five years, she’s been traveling, cooking, and modeling all over the world. On this channel, the content is focused on lifestyle-related videos where she takes her followers behind the scenes of the fashion industry to see what life is really like for models. 

She enjoys sharing videos about her personal health journey, fitness routines, and what she eats as a model.

Followers: 703.9K
Comments/Likes: 0.68
Engagement: 4.14

Congrats! You made it till the end. Bet you’re already contacting at least one of the lifestyle vloggers instead of reading this conclusion. And that’s on understanding how fast you should act to get results.

Anyway, I’d say that this was the list of the best lifestyle YouTubers, beauty influencers on YouTube. Feel free to hit the comments for any questions or suggestions.