What’s the most important thing when it comes to hiring a lifestyle influencer to do your marketing? Sure, a huge audience is nice, but it’s not a top priority. After all, if the influencer can’t show up and do their job like a professional even the biggest audience in the world is useless. And in today’s business climate you don’t just want a big audience – you want a diverse audience.
Chloe Morello knows all about being professional. She wasn’t born to wealth or fame. It was her work ethic that got her to the top of the beauty business. Now she’s one of the most influential makeup artists in the world. She has worked with mega-celebrities such as Eva Longoria and Blake Lively, as well as international brands such as YSL, L’Oreal Paris, Vaseline, and Virgin Mobile. Most recently she’s worked on campaigns for Face Halo and Priceline.
She appeals to people from all over the world, from Saudi Arabia to the Netherlands. Many of her fans are Muslim ladies. They love Chloe Morello’s dramatic makeup looks.
And she works hard to please her fans, spending hours setting up, filming, and editing her excellent makeup tutorials on YouTube. Her upload schedule keeps her running “flat out like a lizard” (as they say in her native Australia). And that doesn’t even count the time she spends engaging with her followers. Chloe spends even more hours replying to emails, posting to social media, and doing meet-and-greets with her fans.
Not bad for a simple girl from Canberra, right? She didn’t actually get much formal training as a makeup artist, dropping out of beauty school as a teen. In fact, she started out working at a crematorium and trying to make it as a beauty vlogger on her time off. Chloe Morello didn’t have any fancy equipment – she had to make do with a cheap $99 video camera. Her talent and hard work soon attracted followers to her vlog and by 2012 she was on her way. Now she has almost 2.7 million subscribers and 314 million views on YouTube. She’s got 1.2M followers on Instagram too.
She keeps it down-to-earth with her “YouTube Famous” web series. In it, she plays narcissistic beauty vlogger “Claudia Morello” with titles like “I was POOR For A Whole Week :(” and “My New $3000 Puppy.” Her cheeky sense of humor is on display in “Claudia’s” video for her single, “Everybody Wants to Be Me” as well.
Still, she’s not so busy she doesn’t have time for a rich family life. She met her super-sexy husband Sebastian Maximiliano (who goes by Seba) on the dating app Happn. They got married in 2018 after a two-year courtship. They describe themselves as “the ultimate mushy people.” You can feel the chemistry between them in all their photos.
They had their first child together on June 4, 2021. The baby boy is named Santino (Sonny for short) after the character in The Godfather. She was open about her health issues during the pregnancy. She had a condition known as preeclampsia, which is high blood pressure during pregnancy. This can be dangerous, even fatal, to mother and child. But after several days in the hospital they both came out safe.
Chloe Morello’s fans can see young Sonny on her Instagram or check out Seba’s page for more adorable photos.