Strategies and Hacks

Social Monitoring vs. Social Listening

Explaining marketing terms with hypothetical story time Imagine you are walking through the hallways, and as you pass by the rows of lockers crowded by students, you hear your name being whispered in hushed tones. People turn to their friends,...

2 weeks ago 6 min read

Strategies and Hacks

Understanding Social Media Algorithms

We live in an age where the number of likes, views, and comments on social...

4 weeks ago 12min read

Strategies and Hacks

Brand Value vs Brand Equity

In this day and age, the business world is saturated with countless terms explaining every...

1 month ago 7min read

Strategies and Hacks

Amazon Influencers: What is Amazon Influencer Program?

Amazon is undoubtedly one of the biggest online marketplaces in the world. Its annual net...

2 months ago 12min read

Strategies and Hacks

Nano-influencers: A low budget marketing strategy

Think only big influencers have the power to reach large audiences?  No more.  With nano-influencers...

3 months ago 13min read