Influencers have a powerful say—or, as the name implies, ‘influence’—over their followers. We tend to imitate what influencers look or do, what products they use, sometimes even subconsciously. And we are therefore more likely to trust a brand if...
Latest articles
Who are micro-influencers and do we really need them? You’re most certainly familiar with the term influencer. Over the years and with the blooming of social media, these profiles have become more and more popular, playing a significant role in the...
Partnering with influencers is a great way to raise brand awareness and drive sales for your product. It helps you to run effective marketing campaigns on social media platforms, increase brand exposure and get good results. This is why, in the past...
Being a mom is one of the most rewarding experiences. Now motherhood isn’t as hard as it was 20 years ago, as nowadays we live in a digital world. Every new mom with absolutely no experience can dig deep on social media and find the info she is...
