Instagram Money Calculator

Why You Need Instagram Money Calculator

Influencer Marketing is widely spread in almost every social media platform. However money spent by the brands on Instagram influencers skyrockets each year. According to the Statista report, in 2018 only global spendings on Instagram influencers amounted to over 5.67 billion dollars, whereas in 2020 the figure reached 8 billion.

The numbers speak for themselves: more and more brands are cutting their expenses in other traditional channels of advertising, investing them in a more effective channel, which is Influencer marketing.




Instagram money calculator can help you out with that. It analyses the profile of the influencer you are interested in and suggests the best price range to make you feel more confident while negotiating the price.

Now you know whether the price suggested by an influencer is fair.

What’s more, you can be braver while suggesting a budget.

Time to:accept the price or start negotiating!


Why Instagram Money Calculator

Unlike other calculators, Instagram Money Calculator determines the influencers’ range not solely based on the number of their followers, but also considering a more accurate factor — the Mango Score. The latter includes not only the number of followers, but also the engagement rate and comments/like ratio of the influencer’s posts.

We know that an influencer may have millions of followers but give too little value for the amount you paid them. Whereas another influencer with much less followers can bring more credibility, sales and exposure because of having more engaged followers and more genuine content.

What’s inside Instagram Money Calculator

As mentioned previously Instagram Money Calculator takes into account rather versatile calculations:

Try and see for yourself.

Note that currently you cannot use Instagram Money Calculator for the pricing calculations of nano-influencers with less than 10k followers. But we’re working to bring it to you really soon.

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