If you’ve come across the term user-generated content (UGC) creator recently, you are not alone. UGC is a relatively recent trend, which has...
User-generated content, or simply UGC, has been taking the Internet by storm, as more and more people are using the technologies available to them to...
As influencer marketing continues to grow, and more brands are looking for creators to partner with, both sides have used a wide variety of different...
Meta, the parent company of Instagram and Facebook, has been investing significantly in the development and promotion of reels, and it shows: the...
Influencer marketing is one of the most effective marketing strategies today. Brands use It extensively to reach new and existing audiences, improve...
An influencer marketing campaign consists of many steps and elements, and to avoid any confusion in the process, effective communication between the...
Influencer marketing is a popular term in the marketing world today, and for a good reason: it’s an extraordinarily effective and rapidly growing...
Influencer marketing is one of the fastest-growing and most effective advertising strategies of today. So much so, that around 50% of Gen Z shoppers...
For brands looking to sell physical products, product seeding, often referred to as influencer gifting, is one of the best ways to do so. It’s an...
Instagram Stories started in 2016 as temporary posts that self-destructed in 24 hours. This lasted until the end of 2017 when Instagram introduced...
