TikTok Engagement Rate Calculator
Mango Score
Number Of Followers
Engagement Rate
Average Likes
Comments/Like Ratio
Average Video Views
Average Shares
Average Favorites
How to Calculate TikTok Engagement Rate?
Calculating a TikTok influencer’s Engagement Rate (ER) is an effective way to assess how well their content connects with their audience. The engagement rate measures the level of interaction, such as likes, comments, and shares, relative to their follower count or video views. There are three ways to calculate the TikTok engagement rate:
1. Engagement Rate by Followers: This metric shows the percentage of an influencer’s followers actively interacting with their content. A higher engagement rate indicates a more engaged and responsive audience.
2. Engagement Rate by Views: This method measures how much interaction occurs based on the number of views a video receives. It’s useful for understanding how engaging the content is for viewers.
3. Average Engagement Rate: For a broader analysis, you can calculate the average engagement across multiple posts. This helps determine the overall performance of content over time, providing insight into trends and campaign success.
What is a Good Engagement Rate on TikTok?
A good TikTok engagement rate can range from 4% to 18%, depending on the account size and the content type. Here are some general benchmarks:
– Nano-influencers (1,000 to 10,000 followers) tend to have the highest engagement rates, averaging 10% to 18%.
– Micro-influencers (10,000 to 100,000 followers) typically see rates between 5% to 10%.
– Macro-influencers (100,000 to 1 million followers) often have from 4% to 8% ER.
– Mega-influencers/Celebrities (1 million+ followers) have from 2% to 4% ER due to a broader, less targeted audience.
To find out a specific influencer’s engagement rate, you can use a TikTok engagement calculator.
TikTok Engagement Rate Calculator FAQ
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