Influencer marketing is still growing and growing. In fact, the market is expected to grow to $15 billion during 2022. As you can already tell, you shouldn’t underestimate the power of influencer marketing. Since so many brands want to increase their budgets for that channel, you should also take note.
Whether you are new to influencer marketing or have already done some deals, you know that it’s not an easy job. Luckily, there are hundreds of tools out there that want to make your life easier.
One of those tools is Shoutcart – a top-notch tool for your influencer marketing endeavors.
But wait, what is Shoutcart? We’re glad you asked. In short, Shoutcart is a platform that connects you with influencers and enables you to buy shoutouts from them. Ultimately, they remove the need to find, reach out, negotiate, and constantly communicate with influencers to get the shoutout you want.
Sounds useful, right? Shoutcart is an amazing tool for any type and size of brand, so pay close attention. You’re going to want to read this Shoutcart review.
We will discuss all you need to know about what is Shoutcart, how it works, Shoutcart pricing, how are influencers paid from Shoutcart, etc. We will also look at many websites like Shoutcart to answer the ultimate question – is Shoutcart worth it? Get ready, and let’s kick off this Shoutcart review.
If it’s your first time ever working with influencers, lucky you. Shoutcart already features all the influencers you could want to work with, plus they make it easy for you to work with them. In essence, they’ve done the hard work for you.
Instead of reaching out and negotiating with every single influencer, dealing with payment issues, then making sure they take care of their part, you simply use Shoutcart. They handle all the payments, plus give you stats on how the shoutout performed.
Sounds good so far, right? It’s going to get much better later on in this Shoutcart review. But let’s not get ahead of ourselves. Before diving into the specifics of Shoutcart pricing, Shoutcart scores, and Shoutcart alternatives, let’s learn all there is to know about the platform.
What is Shoutcart?
Shoutcart is one of the biggest platforms where you can find influencers of any size and buy shoutouts from them. You can apply many, many filters, check their profiles, choose, and add them to your cart. Yes, your shopping cart. Shoutcart lets you purchase influencer shoutouts, similar to how ecommerce stores work.
The influencers list their prices, and you simply find the one that matches your preferences and budget. You can also choose influencers who are active on specific platforms, including Facebook, Instagram, Twitter, YouTube, and TikTok.
You can “order” shoutouts for large campaigns, send the material straight to the influencers, and have it running within 72 hours! There is a minimum spend amount of $100, but the ROI from influencer marketing doesn’t seem to disappoint brands. In fact, in 2020 alone, brands earned an average of $5.78 per $1 spent.
We’ll talk more about the benefits of Shoutcart later on in this Shoutcart review.
How to use Shoutcart?
Did you think this Shoutcart review would forget to discuss how to use Shoutcart? In reality, Shoutcart is popular for being easy to use, so you shouldn’t encounter any major issues.
After you’ve set your goals, decided on what media you want to use, and have a clear strategy, you can start using Shoutcart efficiently. Here’s a quick step-by-step tutorial on how to use Shoutcart.
- Search and find influencers for your niche
There are thousands of influencers featured on Shoutcart. All you have to do is browse and find the one you want. Browsing is easy through filters like category, number of followers, demographics, and much more. And, of course, you can simply search with keywords.
Note: The influencers on Shoutcart have Shoutcart scores, which are ratings that’ll help you choose between different influencers.
- Add them to your cart
Once you find the influencer(s) you want to work with, go ahead and add them to your cart. You can add as many influencers as you want into one single campaign. After adding them to your cart, you can start creating your Shoutcart order.
- Fill in the campaign details and create order
Once you have added influencers you want to your cart, you’ll need to fill in an order form. This order form includes images/videos that you want the influencers to post, along with a caption and your username. Remember that influencers aren’t allowed to modify the content you provide them with.
Note: If you want to get the influencer’s input, you can message them directly. Sadly, this feature requires a subscription plan like “Startup” or “Pro.”
- Set a schedule and make your purchase
Once you’ve successfully filled out the order, all that’s left to do is set s schedule, aka when you want the influencer’s shoutout to be posted, and pay. If it’s your first time buying shoutouts on Shoutcart, keep in mind that there is a $100 minimum spend allowance.
- Receive exposure and track the results
Once the influencer makes the post, you’ll start seeing your investment pay off. You can track how the post is performing and receive analytics from Shoutcart.
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Will the Shoutcart tool work for your brand?
With the extensive and diverse pool of influencers features on Shoutcart, you can be sure that you’ll find a great match. In general, businesses from almost any industry can benefit from influencer marketing. As a rule of thumb, influencer marketing works best for B2C brands.
And now… we are almost at the best part! There’s just one more question to answer.
Is Shoutcart worth it?
The answer is yes! Whether you’re a beginner or you’ve been doing influencer marketing for a while now, Shoutcart is an excellent tool for you.
Now, let’s move on to the next part of our Shoutcart review and discuss Shoutcart pricing, Shoutcart alternatives, and more.
Welcome to one of the biggest components of this Shoutcart review. Let’s cut to the chase. Shoutcart has a very convenient pricing system. Essentially, influencers set their own prices.
How are influencers paid from Shoutcart? Well, Shoutcart charges them a certain fee, which they claim can be “as low as 10%.”
When you start browsing influencers, you’ll come across a lock icon over the price of influencers. This is because you need to be logged in to view the pricing. But don’t worry, signing up on Shoutcart is free.
Once you create a Buyer account, you can start viewing the prices of influencer shoutouts. As a rule of thumb, remember that prices are usually stated for 2-hour shoutouts. This means that the price you see on an account will be for posts that stay live only for 2 hours.
Alternative pricing is also available, and you can see prices for longer shoutouts on the Shoutcart profile of each influencer.
Influencer shoutouts on Shoutcart usually cost $10-$2500+, depending on the influencer. Shoutcart even features celebrity influencers such as Akon and Ludacris. Nevertheless, micro-influencer with higher engaged audiences are ahead when it comes to influencer marketing.
Note: Different types of posts, such as stories or feed posts, will have different pricing.
Pricing Plans for Teams
There are 3 Shoutcart pricing plans. Let’s take a look at each one so that you can find your best match.
Note: There is a 50% off deal for all the packages if you pay on a yearly basis.
Free ($10 or 10% per influencer)
First up, they offer a “Free” plan, which technically isn’t so free. It costs either $10 or an additional 10% of the price for each influencer you work with. This is the base plan to which you are automatically subscribed once you create an account.
This plan is very limited in all aspects. It doesn’t enable filtering through engagement or demographics, plus you won’t be able to contact influencers before placing an order.
Lastly, you only get 3 unlock credits/month. But what are Shoutcart unlock credits? Shoutcart unlock credits let you unlock the username of an influencer. 1 credit allows you to unlock 1 username. This can be useful in case you want to “stalk” an influencer’s account before working with them.
The Free plan can be a good option if you’re going to have only a couple of orders per month. In other words, this plan only makes sense on a smaller scale.
If you have a larger brand or need to run influencer marketing campaigns for many clients, it would make sense to subscribe to higher-level plans.
Startup ($49 / month)
This plan is the “golden middle” in this trio. Ultimately, you pay $49 for a month of no fees and 50 unlock credits. Plus, you can direct message up to 20 influencers before making an order, and there are no filtering limitations like with the “Free” plan.
Subscribing to this plan makes sense only if you’re going to buy more than 5 shoutouts per month. Otherwise, paying $10/influencer is a better deal.
Nevertheless, you get lots of message threads and unlock credits, which can be more than enough for many teams.
Pro ($99 / month)
Last but not least, Shoutcart pricing plans include a Pro version. This high-cost, high-value package is the “unlimited” version of the other two plans. There are no additional fees, no limitations on filtering and unlimited unlock credits. On top of all that, you can send unlimited messages to potential influencers before buying a shoutout from them.
This plan is more suitable for larger teams who engage in influencer marketing extensively. It would also be perfect for digital marketing teams that have multiple clients.
Note: You can make purchases on Shoutcart with most major credit or debit cards, including Visa, Mastercard, Discover, and American Express.
Another major component of this Shoutcart review is the Features.
So, now that you know how much Shoutcart is going to cost you, let’s look at what you can actually get out of it. In reality, the tool has many, many features that you can benefit from.
Starting from their extensive search tool and many filters all the way to campaigns with up to 5000 influencers, let’s take a look at the best Shoutcart features.
Search system and filters
There are 2 main ways to find influencers on Shoutcart – searching with keywords or filtering. Unless you know the name of a specific influencer you’re looking for, keywords won’t help you much. And that leaves us with filtering. Lucky for us, Shoutcart has an amazing filtering system.
Here are the available filters from Shoutcart:
- Influencer Channel: There are 14 channels you can choose from, including the main platforms like Instagram, TikTok, YouTube, and more.
- Influencer Type: You can only choose between page and personal.
- Categories: There are 28 categories, including Fashion & Style, Fitness, Nature, Models, Humor & Memes, and much more.
- Demographics: You can define 3 demographic characteristics, including Country (19 options), Age (5 categories), and Gender (Male or Female).
- Followers: Between 0 and 50 million, you can define any range you want.
- Score: You can also choose their Shoutcart Score (0-10).
Narrow down your search through these filters to find influencers in your niche. Micro-influencers with a niche, engaged audience are the best way to go.
This Shoutcart review couldn’t ship talking about one of the key benefits of Shoutcart – the Shoutcart Score.
The Shoutcart Score is the best indicator of an influencer’s engagement quality and campaign results. The score ranges from 0 to 10, with 10 being the highest. In general, whenever you browse through profiles, you will see the first 3 letters of the influencer’s username, their number of followers, Shoutcart Score, plus the price for 2-hours shoutouts.
As you can tell, the Shoutcart score is very important. It is actually recalculated daily, so you won’t have to worry about how relevant it is.
Ultimately, the higher the Shoutcart Score of an influencer, the better the value and ROI you will get from working with them.
If you’re interested in buying a shoutout from an influencer on Shoutcart, you obviously want to know who their audience is. After all, you wouldn’t want to waste your budget on uninterested followers.
Influencer profiles feature their demographics, including information about their audience’s age, gender, and location. Also, remember that you can filter influencers based on their follower demographics.
With Shoutcart, there is no need to follow up with influencers to view your campaign’s insights and key metrics. All post statistics are going to be available for you to view. This way, you’ll know which influencer brought you the highest ROI, plus you won’t waste your budget based on the learnings.
The last Shoutcart feature we’ll discuss is called “Gigs.” Aside from connecting you with influencers, Shoutcart also has lots of “gigs” you can purchase, including Instagram Coaching, NFT and Cryptocurrency promotion services, etc. Overall, you can choose from 9 channels (Instagram, Facebook, Twitter, YouTube, Telegram, LinkedIn, TikTok, Pinterest, Snapchat) and 5 categories of gigs.
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This Shoutcart Review couldn’t come to an end without a thorough discussion about websites like Shoutcart. Naturally, when investing in any tool, you have to look at what else is out there. We’ve gathered 3 Shoutcart alternatives you can also consider when choosing an influencer marketing tool. Let’s talk about each of their features and see how they compare to Shoutcart.
One of the first websites like Shoutcart that you’ll come across is influence.co, which is a higher-end platform for managing your influencer marketing campaigns.
Similar to Shoutcart, you can thoroughly filter through influencers, see follower demographics, and more. However, influence.co is meant for larger brands who wish to invest a little more time communicating with influencers while working with them. Influence.co serves as more of a management tool to organize campaigns and manage your network.
Fun fact: You can both reach out to influencers and let influencers apply to be part of your campaigns on influence.co.
When it comes to pricing, influence.co offers 2 categories of packages – Personal and Business. There are free versions for both, however, they are very limited.
If you’re looking for a bigger package, you can choose between “Personal Pro” ($349/month) and Business “Pro” ($600/month). These upgrades are definitely for larger brands or agencies that run multiple campaigns and have complex strategies.
In contrast with Shoutcart, influence.co is definitely the more expensive solution, however, they do offer better-known influencers with higher engagement. At the end of the day, it all comes down to your goals and needs.
Next on our list of websites like Shoutcart is Upfluence. Their pricing is only available upon request, which already suggests that they are on the higher-end of the price range.
The platform allows you to find relevant influencers, manage your network and campaigns through their CRM system, handle payments, and track ROI metrics.
The cool thing about Upfluence is that they enable integrations with third-party apps like Shopify, Gmail, Zendesk, Google Sheets, ActiveCampaign, and many more.
Essentially, Upfluence is more similar to influence.co in the way it works. Unlike Shoutcart, you have to communicate with influencers and negotiate. If you’re running multiple complicated campaigns simultaneously, the Upfluence CRM will come in handy but at a higher price.
The last one of the Shoutcart alternatives on our list is Klear. As with the other Shoutcart alternatives, Klear allows you to search, analyze, manage influencers, and measure your campaign results. Klear pricing is only available upon request, so thor solution is definitely not as affordable as Shoutcart.
In general, the tool performs almost the same way as Upfluence, so if you’re looking primarily for a management tool, you should choose between these 2.
Klear is meant for larger brands who are ready to spend more funds and invest more time in their influencer marketing endeavors. In contrast, Shoutcart is a more budget-friendly option for smaller brands that are just starting out.
Pros & Cons
This Shoutcart review considers both sides of the coin. As much as we discuss the powerful features, we also want to let you know about the possible flaws you may encounter. Go over this Shoutcart pros & cons list to make an informed decision about using Shoutcart.
|Ease of use||Minimum spend of $100|
|Shoutcart Score||Possible fake accounts|
|No negotiation||High fees without subscription|
|Easy search tool||Hidden usernames (need credits to unlock)|
|Extensive stats and insights||No messaging with Free account|
Review & Rating
We’ve approached the end of this Shoutcart review. Let’s take a look at what we covered and finally rate Shoutcart.
Being trusted by more than 100,000 brands, Shoutcart definitely has some major benefits. It’s a quick-fix solution that allows you to purchase shoutouts from influencers without having to deal with outreach issues or payment difficulties. Plus, they have amazing features. Let’s have a short recap and finally rate Shoutcart as an influencer marketing tool.
What are the best Shoutcart features?
Shoutcart has loads of cool features, including a search tool, gigs, insights, and more. Particularly notable features include the comprehensive filtering capabilities of their search tool and the Shoutcart Score that defines authenticity, engagement, and rating of followers.
Is Shoutcart easy to use?
Shoutcart has one of the easiest processes of any influencer marketing platform. We have a short and sweet guide about how to use Shoutcart in this Shoutcart review, so definitely check that out.
Essentially, you must find an influencer you like, add them to your cart, attach relevant materials, and pay. The post will be up within 72 hours.
Is Shoutcart expensive?
No. When it comes to Shoutcart pricing, there are no other websites like Shoutcart that offer the same level of affordability. You will have a free account, after which you can upgrade to either their Startup package ($49/month) or Pro package ($99/month).
What are some Shoutcart alternatives?
There are many websites like Shoutcart that offer influencer marketing tools, including Klear, influence.co, and Upfluence. These tools are for larger brands, so if you are just starting off or have a smaller budget, Shoutcart is the way to go.
Overall, this Shoutcart review gives Shoutcart a rating of 8.5/10. Please keep in mind that different tools are useful for different audiences. So, consider the Shoutcart alternatives, and choose Shoutcart if you’re looking for a more affordable solution that doesn’t require too much contact.