creatoriq review

CreatorIQ Review 2022| Pricing, Features, Pros & Cons, Alternatives

Doing influencer marketing for a long time levels up your expertise. 

But one day, you will get to the point where you need help managing and running influencer marketing campaigns. Here’s where influencer marketing platforms and tools come into play. If you’re looking to get deeper insights than the standard engagement rate and number of followers, CreatorIQ can help.


CreatorIQ was founded in 2014 by Igor Vaks, with its Intelligence Cloud designed to facilitate data science-enabled creator discovery, streamline workflow, ensure brand safety, and drive meaningful measurement. In September of 2021, they announced a new CreatorIQ funding round, raising $40 million. In total, the company has raised about $80 million to date.

This CreatorIQ Review will cover everything you need to know about the platform, including CreatorIQ Pricing, CreatorIQ Competitors, their features, and much more. Sounds interesting? Let’s start.

CreatorIQ Overview

Being one of the leading influencer marketing platforms in the world, CreatorIQ has some powerful tricks up its sleeve. From influencer discovery and analytics to social CRM and campaign reporting, they offer an all-in-one influencer marketing platform. But let’s take it one step at a time and start by explaining what CreatorIQ is in the first place.

What is CreatorIQ?

CreatorIQ is one of the most trusted influencer marketing tools you can find on the internet. It’s a software startup product that offers advanced intelligence to huge brands for their influencer marketing endeavors.

One of the main differences that set CreatorIQ apart from other tools is its intelligence. As mentioned above, CreatorIQ makes it easy to perform creator discovery, streamline campaign management, and much more.

What is CreatorIQ

With tons of experience under their belt, CreatorIQ knows exactly what your campaign needs. 

The platform helps you identify and achieve your campaign goals, recruit creators, boost your ecommerce store’s success, collaborate across all types of stakeholder groups, integrate with your tool stack, and even complete creator payments. 

As you can tell, there’s a good reason why they have “IQ” in their name. 

Now that you know what CreatorIQ is, let’s talk about how CreatorIQ works.

How does CreatorIQ work?

The CreatorIQ team is very supportive and will provide demos to potential clients interested in finding out how CreatorIQ works. Without getting into the nitty-gritty details, here are the general steps you will take when using CreatorIQ.

  1. Once you’ve completed your CreatorIQ login, it’s time to discover relevant influencers.
  1. With the help of their AI system, you’ll be able to find influencers for your campaign in no time. 
  1. Once you find the influencers you want to work with, you invite them onto your white-labeled portal through email.
  1. The influencers complete an onboarding process, which includes tax forms, sizing information, and much more (the onboarding process is customizable).
CreatorIQ tool
  1. When you want to run a campaign, simply create the brief and broadcast it on your portal. 
  1. You will get requests and content options to approve or deny and start executing your campaign.
  1. Once all is said and done, you may generate reports, make payments, and start planning your next campaign.

Is CreatorIQ safe?

Yes! In fact, CreatorIQ is one of the most trusted influencer marketing platforms on the market. 

Who uses CreatorIQ?

Among the famous brands that use CreatorIQ are Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever. If all these global brands use CreatorIQ, it must be good, right? Let’s debunk it together. 

Bonus question: How do influencers authenticate accounts on CreatorIQ?

When connecting social profiles to your white-labeled CreatorIQ portal, influencers are required to log in to their accounts and grant some permissions to CreatorIQ. This allows the platform to track results and authenticate influencer accounts beyond what public APIs can get. 

Note: There are about 15 million creators in CreatorIQ’s database, which you can navigate easily with the help of AI.

CreatorIQ Pricing

Now that we’ve covered the basics, let’s talk about pricing. How much does CreatorIQ cost?

Sorry to disappoint, but CreatorIQ does not disclose its pricing information. To get an estimate of how much CreatorIQ will cost you, you will need to get a custom quote from the platform. Along with a quote, you’ll get a demo and see the product in action.

Since CreatorIQ pricing isn’t public, you can guess that it’s probably on the higher end of the spectrum. After all, you’re getting a white-labeled platform custom to your business where you are in total control.

To give you a little taste of what CreatorIQ pricing may look like, here’s a little insight. CreatorIQ features customer stories on their website, which can help you identify the types of brands they work with. If you can see your brand among such big players, give it a go. Otherwise, you’ll need to contact them and have a discussion with one of their account managers.

Note: The smallest brands they mention as their clients have about $100 million in annual earnings.

The CreatorIQ fee may be unknown, but its results are completely measurable. Get in touch with one of their sales reps for a demo or a possible CreatorIQ free trial.

CreatorIQ Features

CreatorIQ features some robust and effective tools companies can use to advance their influencer marketing campaigns. Let’s dive deeper and look at the 4 most prominent CreatorIQ features.

  1. Creator discovery

CreatorIQ allows you to discover creators in many ways. With this tool, you can actually track any public social profile in the world. It enables you to search creators by topic, categorization, and a variety of demographic filters such as location, age, gender, ethnicity, affinities, and more. The power is in your hands.

In the advanced search section, you can also search via image, bio, and name.

Once campaign managers find the creators that match their criteria, they can look at things like recent posts, key metrics, audience (which includes the active audience score), etc. 

When handling big influencer marketing campaigns, you may reach out to influencers then find out that they’ve worked with your competitors. With CreatorIQ, you don’t have to worry about such issues because the tool shows whether any creator has worked with your competitor brands or not. Every detail is thought through.

Once you find creators that match all your criteria, the platform suggests 20 more creators with the same metrics, so you don’t have to reinvent the wheel looking for similar influencers. Isn’t it amazing?

There’s more where this came from, so let’s keep going.

  1. Social CRM

After you’ve found the influencers you want to work with, you move on to the next powerful feature of CreatorIQ – the social CRM. 

The social CRM is where all your creator data is kept safe and sound within a simple system of records. 

creatoriq audience

The CRM includes additional reach insights: a full breakdown of each creators’ social media platforms, a deeper look at an influencer audience, and much more. This way, you have all the data available to you in one place, right at your fingertips.

  1. Campaign workflow

The next amazing CreatorIQ feature is their campaign workflow management. Essentially, they help you smoothly manage all your campaigns, from start to finish, according to your goals. 

Whether you want to increase brand awareness, drive sales, or something else, CreatorIQ can help you achieve it. With CreatorIQ’s guided campaign creation, you’ll know exactly what to do.


Their campaign workflow tool keeps track of task statuses in a collaborative environment. Plus, you will always be up to speed, thanks to their notification system.

Note: CreatorIQ integrations are available with all types of tools in your marketing stack, so you never have to worry about missing out.

The cherry on top of all this is their predictive forecasting and measurement. As they claim, you “take the guesswork out of campaign execution.” What more could you want, right?

  1. Reporting

Once you’ve successfully executed your campaigns, here comes the best part – CreatorIQ reporting. After all, you want to see results, right?

Lucky for all CreatorIQ users, the platform automatically generates campaign reports. Most of the reports include insights about 5 sections.

  1. A summary of key metrics achieved by all participants within that campaign.
  2. Additional custom metric reports.
  3. Top creators and their highest performing content.
  4. Additional breakdowns for aggregate audiences or link tracking.
  5. Paid media reporting, which allows you to compare organic and paid performance side by side.

Ultimately, CreatorIQ allows you to get everything you need within the platform, increasing your influencer marketing campaign results and making your workflow smooth like butter.

CreatorIQ Alternatives

In this review, we’ve also included some comparisons of CreatorIQ with similar platforms.

This will help you pick the right platform tailored to your campaign needs.

CreatorIQ vs ViralMango

ViralMango Sign up

ViralMango provides an end-to-end influencer marketing management solution. With over 50.000 vetted influencers in different categories, it gives brands an opportunity to discover the perfect creators for their campaigns.

While CreatorIQ provides a custom white-labeled solution, ViralMango offers an easy-to-use platform for not only for those who’re making the first steps in influencer marketing, but also for more experienced brands.

So, while choosing between these 2 options, you should consider whether you’re looking for a custom solution with a long-term commitment, or a simple solution that can help you run small or large-scale campaigns and manage everything in one place.

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CreatorIQ vs Upfluence

Upfluence is a platform where you can discover influencers, manage your campaigns, and boost your ecommerce store’s success. Upfluence doesn’t disclose its pricing and works with global brands like Amazon, Farfetch, and many more. 

The cool upside you get with Upfluence is that it enables you to find influencers in your own customer base. This way, your collaborations are more authentic and effective.


Compared to CreatorIQ, Upfluence is less of a custom solution. While with CreatorIQ, you get your own white-labeled platform, Upfluence manages everything on their website. 

If you’re choosing between CreatorIQ vs Upfluence, you need to decide if you need a custom solution or simply a platform to manage large influencer marketing campaigns.

CreatorIQ vs Grin

Grin is a powerful influencer management tool focused on serving ecommerce stores. Similar to Upfluence, Grin can also help you find influencers in your own customer base. It has features like product giftings, referral tracking, and much more.

Grin is suitable for small and medium businesses, while CreatorIQ is better for larger brands. Since CreatorIQ is a custom end-to-end solution, you’ll need to decide if you want to make such a commitment. 

Since Grin is also a custom solution, it doesn’t disclose its pricing before understanding your business deeper. 

If you’re choosing between CreatorIQ vs Grin, choose Grin for more ecommerce-centric solutions rather than large-scale influencer marketing endeavors.

CreatorIQ vs

As with most CreatorIQ competitors, Aspire is a powerful influencer marketing platform. Similar to Upfluence and Grin, Aspire is more ecommerce-optimized. 

Aspire pricing information is available only through a request, so it’s a high-end solution. In any case, Aspire serves smaller businesses than CreatorIQ.

If you’re a newbie at influencer marketing, Aspire would be the way to go. However, if you’re looking for a more customized solution for your large business or agency, CreatorIQ is an amazing option.

CreatorIQ Pros & Cons

What’s a platform review without a good pros and cons list? If you don’t have time to read all about CreatorIQ or need a quick summary, we recommend going over this CreatorIQ pros and cons list to narrow down your search.

15 million influencers in databaseCreatorIQ pricing is undisclosed
Custom, white-labeled portal/marketplaceFor large brands or agencies
All-in-one solutionPremium pricing
Deep insights with AI capabilitiesNo free trial
Too many features to countDiscovery tool has a steep-ish learning curve

CreatorIQ Review & Rating

Ultimately, CreatorIQ is a custom solution that provides you with a private influencer management portal. The tool is best for larger brands or agencies.

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