Instagram Engagement Rate Calculator


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What is an Engagement
Rate Calculator?

An Engagement Rate Calculator is a useful tool in influencer marketing that measures the level of interaction an influencer receives on their content. It calculates the percentage of followers who engage with their posts through likes, comments, shares, and saves.

Using this calculator, you can make informed decisions when selecting influencers, ensuring successful influencer marketing campaigns.


Why Do You
Need It?

Calculating an influencer’s engagement rate is crucial as it shows their audience’s genuine interest and involvement with their content. When an influencer has a high engagement rate, it means their audience is actively engaging with their posts – liking, commenting, and sharing. 

With this information, you can choose the best influencers for your brand. This will lead to increased brand exposure, authentic connections, and potentially higher conversion rates.

Instagram Engagement
Rate Calculator FAQ

Instagram engagement rate is a crucial metric for evaluating how much interaction and involvement an Instagram account generates with its audience. It measures the percentage of an account’s followers who actively engage with its posts through actions such as likes, comments, shares, and saves.

The formula to calculate Instagram engagement rate is typically:

Engagement Rate = [(Total Engagements / Total Followers) * 100]

Where “Total Engagements” refers to the sum of likes, comments, shares, and saves on a post, and “Total Followers” is the number of followers the account has.

A higher engagement rate shows a more engaged audience, indicating that the content resonates well with followers. Brands use this metric to evaluate an influencer’s performance on Instagram and make informed decisions when selecting partners for their campaigns.

A good engagement rate on Instagram typically falls within the range of 2% to 6%. Below are the average engagement rates for influencers of different sizes:

  • Nano (1K – 10K) – 2.53%
  • Micro (10K – 50K) – 1.06%
  • Mid-tier (50K – 500K) – 0.91%
  • Macro (500K – 1M) – 0.86%

To manually calculate the Instagram engagement rate, you need to divide the total likes, comments and saves a post receives by the total number of followers and multiply it by 100%.

For example, if a post received 1000 likes, 50 comments, and 20 saves, and the account has 10,000 followers:

Total Engagements = 1000 (likes) + 50 (comments) + 20 (saves) = 1070
Engagement Rate = [(1070 / 10,000) * 100] = 10.7%

Please note, that engagement rates can vary from post to post, so to understand the overall engagement of the influencer consider calculating the overall engagement of the last 12-18 posts. Or, use an Instagram engagement rate calculator.

An engagement rate calculator for Instagram is a must-have tool for quick and accurate measurement of an influencer’s content performance and audience engagement. Using a free online Instagram engagement rate calculator is a smart choice because it saves time and effort. Instead of manually performing complex calculations and data gathering, the online tool quickly provides the engagement rate in seconds. It can analyze any non-private account with at least 500 followers, making it accessible to a wide range of users.

An influencer’s low Instagram engagement can result from factors like irrelevant content, algorithm changes, lack of genuine followers, excessive promotions, and posting at the wrong time. In some niches, there may be an oversaturation of influencers, making it challenging to stand out and gain higher engagement. Inconsistent posting schedules can confuse followers and result in decreased engagement.

An engagement rate calculator alone does not directly identify fake followers on Instagram. However, it can indirectly signal potential issues. A significantly low engagement rate compared to the follower count might suggest fake or inactive followers. Consistent low engagement across posts could raise suspicions. Seeing sudden spikes in follower growth through the calculator can also hint at having fake followers.

ViralMango’s Instagram Engagement Calculator offers you a user-friendly and time-saving solution for determining the engagement rate of any public account with at least 500 followers. The provided insights will help you detect suspicious increases in subscribers, revealing potential inauthentic growth. As a free online tool, ViralMango’s calculator is accessible to all, making it a practical and reliable resource.

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