Raven Tools Review 2022 | Pricing, Features, Competitors, Pros & Cons

If you’re a busy marketer looking to make your job a lot easier, Raven Tools are definitely worth checking out. As an all-in-one tool stack, Raven Tools gives you affordable software for all your SEO and reporting needs.

raven tools overview

From marketing reporting tools to website auditors and keyword research tools, Raven Tools seems to have it all. But how do Raven Tools work? How do they compare to alternatives? We will cover all your questions in this ultimate Raven Tools review!

If you want to learn all there is to know about Raven Tools, including its Pricing, Reporting, the API, and even Raven Tools alternatives, keep on reading through. Let’s dive right into our Raven Tools review and find out if it’s worth it.

Raven Tools Overview

Before we get into the nitty-gritty details, let’s have a quick Raven Tools overview. 

We already know that Raven Tools has many different features, but who is this software for? Well, Raven Tools target the “busy marketer.” Nevertheless, there are Raven Tools pricing packages for agencies and individuals alike. Raven Tools are especially fruitful for SEO specialists.

Along with their powerful SEO tools, Raven Tools also include features for reporting. Their white-label reporting software is said to be fantastic. 

But let’s not get ahead of ourselves. For those who are hearing about Raven Tools for the first time, let’s cover the basics.

What is Raven Tools?

So, what is Raven Tools? The company was founded in 2007 in Nashville. Later, in 2017, it was acquired by a company called TapClicks, Inc. As of today, Raven Tools is a cloud-based platform that makes it easier to be a marketing professional of any rank. 

Essentially, Raven Tools allow you to perform research, manage and monitor activities, and build reports on SEO, social media, pay-per-click, and all other online marketing campaigns.

Raven Tools claims to have thousands of users, and it doesn’t come as a surprise. It has collaboration and multi-user features, making it an ideal tool for marketing teams. Since reporting is a huge component of marketing, Raven Tools gives its users what they need.

Now, how do you know if Raven Tools is the software for you and your team? Let’s talk about Raven Tools pricing packages, then dive deeper to explore their features, pros and cons, as well as alternatives.

Raven Tools Pricing

One of the biggest factors that can influence your decision to commit to one tool is, of course, the price! When it comes to Raven Tools pricing, there is a lot of ground to cover. 

Raven tools offer 5 different pricing packages you can choose from. But before you start adjusting your budget, let’s see if this software has a free version or trial.

Does Raven Tools have a free version?

Unfortunately for individual marketing specialists, Raven Tools doesn’t feature a free version. However, they offer a 7-day free trial for those who are unsure of the product’s benefits. 

Starting a Raven Tools free trial doesn’t require any credit card information. Once the 7-day trial expires, you can input your credit card information and subscribe to any of the Raven Tools pricing packages to start using the software to its full potential.

5 Raven Tools pricing plans

Raven Tools offers 5 pricing packages ranging from $49 to $479 per month. However, if you subscribe to the software on a yearly basis, you get a discount of up to 30%. This way, the Raven Tools pricing plans range from $39 to $399 per month.

Now, let’s dig deeper and talk about each plan individually to help you choose the one that meets your business requirements.

Small Biz ($39 per month if billed annually)

The smallest Raven Tools pricing package is for small businesses. It offers 2 campaign analysis options available for 2 users. It also has 1,500 position checks for keeping an eye on the keywords you rank for. 

This package, along with all the other Raven Tools packages, gives you full access to client reporting, adequate access to link building features, website audits with 50K monthly page crawls, additional rank tracking features, competitor research with Moz software, and unlimited keyword research capabilities.

Aside from SEO tools, the Small Biz pricing package gives you full access to their social media management and reporting tools, along with content management and data integration software. 

Overall, this package doesn’t hold you back from accessing all the features you need. The difference between the 5 packages shows mostly in the capacity volume.

This package costs $49 with monthly payments and only $39 per month with an annual plan. If you choose to go for the annual payment method, you’ll have to pay $468 upfront, but you’ll be paying 20% less in the long run.

If you’ve completed your 7-day free trial and still don’t know whether you’re up for it, you can try out this package for just a month. This way, you’ll get access to virtually all Raven Tools features. In other words, you’ll get the full taste of what Raven Tools can do for your business.

Start ($79 per month if billed annually)

Next up, Raven Tools offers their Start package, which we believe is best suited for small-to-medium size businesses. It could also work great for brand new digital marketing companies with small teams. 

This package gives you access to 20 campaign analyses with different domains. You can have a multi-user experience with 4 members, collaborating on projects all at once. 

raven tools feature comparisons

With 15,000 SERP tracking checks, you’ll have more than enough capacity for up to 20 clients. Aside from all these features, you also get full access to the rest of Raven Tools features. You can generate up to 40 link-building reports and perform up to 400k monthly page crawls.

Last but not least, you get unlimited access to all Raven Tools for rank tracking, competitor & keyword research, SMM & reporting, content management (with WordPress and TextBroker), and data integrations with most major platforms (Moz, Google, Bing, and Facebook Ads, MailChimp, and more)

This Raven Tools pricing plan will cost you $109 if billed monthly. If you choose to pay on an annual basis, it’ll cost you $79 per month, amounting to a total of $948 per year, which means you’ll save around 27.5%.

If you’ve outgrown the Small Biz pricing plan, this is the next best option for an upgrade.

Note: If you want to upgrade your annual Raven Tools pricing plan during your contracted term, you can choose to either be charged the additional amount for the remaining term or start on the upgraded plan for a new yearly term.

Grow ($139 per month if billed annually)

The most popular Raven Tools pricing plan is called “Grow.” This is the package for medium-sized businesses and agencies that want to enhance their analysis and reporting capabilities. 

With Raven Tools’ 45 advanced SEO and reporting features, you’ll be able to manage your clients’ digital activities like a pro.

Grow gives you up to 80 campaign/domain analyses, including 20,000 SERP ranking checks. Plus, the collaboration and multi-user features can be enjoyed by 8 members of your team.

raven tools grow review

Photo by Andy Hermawan on Unsplash

Starting from the Grow package, you get the full white label client reporting features that Raven Tools offers. You also get access to 60 backlink explorer reports done with the Majestic platform. And the cherry on top, prepare to go crazy on the website audits with the 2 million monthly page crawls you will get.

This Raven Tools pricing plan costs $199 if you pay on a monthly basis. If you want to get over 30% off this monthly price, you can choose to subscribe with an annual contract. This way, you’ll pay $139 per month, with a total annual charge of $1668.

Thrive ($249 per month if billed annually)

If you’re looking to make your business thrive, this one might be the best option for you. This Raven Tools pricing plan gives you double the number of campaign/domain analyses you would get with the Grow plan. So, you get 160 campaign analysis capabilities for up to 20 team members.

This Raven Tools pricing plan offers 80 link-building reports (vs 60 offered by the Grow package) and 5 million monthly page crawls for website audits (vs 2 million offered by the Grow package). You also get 5,000 more SERP-tracker uses for rank checking (a total of 25,000).

raven tools marketing report

Thrive costs $299 with a monthly subscription and $249 per month with an annual plan. If you choose the annual plan, you’ll be charged $2988 immediately, saving around 17% compared to the monthly plan.

If you’re looking for more campaign analyses and more user access possibilities, you should choose the Thrive package over Grow. However, in terms of rank tracking checks, link-building reports, SMM, content management tools, and client reporting capabilities, these two packages are similar.

Lead ($399 per month if billed annually)

Last but definitely not least, here is the largest Raven Tools pricing plan – Lead. This plan is ideal for large SEO and marketing agencies that are closing in on becoming an enterprise. It features 320 campaign/domain analysis capabilities available for collaboration between 40 users.

You’ll get the same white label client reporting capabilities as Grow and Thrive. In terms of rank tracking and site audits, you’ll get 30,000 keyword tracking capabilities along with 7 million monthly web page crawls. Plus, you’ll have access to creating 100 link-building reports.

In comparison to the Grow and Thrive plans, the Lead package gives you more campaign analyses and more user access. Other than that, the 5 Raven Tools pricing packages are pretty similar. It all comes down to how many clients you have.

The Lead pricing plan costs $479 with a monthly subscription. If your budget allows, you could opt for the annual plan, which will cost you $399 per month, aka $4788 per year. You save almost 17%, which is not too much but can definitely be worth it.

Enterprise pricing

If you’re looking for more than the 5 Raven Tools pricing packages can offer, you can contact them directly for a custom quote. Otherwise, Raven does not reveal their enterprise pricing terms.

Raven Tools Features

Now that you know the general budget you’ll need for Raven Tools, let’s take a look at what this tool can bring to your business. As a budget-friendly tool for SEO and marketing specialists, Raven Tools has 45 advanced features to enhance your capabilities. 

raven tools features

Let’s take a look at the main Raven Tools features, including the Raven site auditor, Raven SEO reporting, the Raven Tools API, and much more.

Raven Marketing Reporting Tools

Raven Tools is known as a powerful tool for SEO and reporting. Naturally, the reporting side of it all is expected to be fantastic. But does it live up to the expectations? The answer is yes!

Raven Tools features white-label reporting tools for agencies that want to send custom reports to their clients. 

With the 3 biggest Raven Tools pricing packages, you get full white-label client reporting features which are subject to as much customization as you wish. If you choose one of the 2 smaller pricing plans, you’ll only get white labeling on the subdomain, email, and the report. 

This white labeling feature is a definite advantage that Raven Tools hold over alternatives. Whether you’re looking for Raven SEO reporting, website analytics reports, social media reports, or PPC campaign reports, Raven Tools will do the job.

marketing reporting tools

Generating marketing reports is a good feature, but Raven reporting goes a step further and gives you unlimited automated reporting capabilities. Simply create your report template, set a schedule, and you’ll have your report ready whenever you need it!

You get a custom dashboard with all the different Raven Tools pricing plans. All of the packages also give you flexible reports with KPI visualization using over 25 sources. You get to share the report through URL or a PDF document format.

Note: Using a URL report allows you to create real-time reports that adjust along with data changes.

The whole Raven Tools interface is modeled after the Google Analytics website, so it is extremely easy to navigate. Even users who are using the platform for the first time claim that the learning curve is quick and intuitive.

Raven Competitor Analysis Tools

Raven Tools is an all-in-one solution for agencies. If you’re looking to conduct competitor analyses and use the data to rank higher, this feature will definitely come in handy. Raven offers a 3-in-1 competitor analysis tool that allows you to monitor your site performance, manage competitor data and activities, plus perform domain research at the click of a button.

Competitor analysis tools are essential for any business. With Raven Tools, you’ll be able to spy on your competition, constantly discover new backlink opportunities, and stay a couple of steps ahead at all times.

competitor research tools

Raven Tools partners with Moz and Majestic to deliver the most reliable data for your research. Having these tools at your disposal, site comparison will become easier and quicker.

All Raven Tools pricing plans include 4 competitor research tools, including:

  • Site comparisons powered by Moz and Majestic
  • Competitor keyword comparison
  • Organic competitor discovery
  • Competitor statistical tracking

These tools will be accessible to you in one intuitive dashboard, giving you a complete overview of your competitors.

Raven Site Auditor Tools

Website health is one of the key factors that help you succeed in the SERPs. Raven Tools equips you with the necessary software to diagnose site issues and resolve them to enhance your visibility. 

All Raven Tools pricing plans give you access to 3 major features, including:

  • Coverage of over 17 types of on-page errors
  • XML sitemap generation
  • Monthly checklists and comparison tools

You also get monthly page crawls ranging from 50k to 7 million over all 5 pricing packages.

visability issues

Raven Tools makes it easy to report your website audits through custom KPI integrations, which you can share with a simple HTML link. If you wish to automate your website audits, Raven Tools also has scheduling capabilities.

On top of all these, you can customize your audits even deeper by choosing your desired crawl depth and setting exclusions for specific pages.

Raven SERP and Keyword Rank Tracker Tool

The Raven Tools SERP rank tracker is a force to be reckoned with. With on-demand bulk rank tracking, you can choose how and when your ranks are checked. The best part is that this tool is affordable, allowing you to scale and grow without hurting your budget.

All Raven Tools pricing plans include a set number of trackable keywords per month, ranging from 1,500 to 30,000 keywords. If you need a higher capacity, it’ll only cost you $0.003 per additional keyword.

raven serp and keyword rank tracker

Note: The Raven Tools 7-day free trial includes 140 rank position checks.

This feature is highly flexible, allowing you to perform local position checks (based on a ZIP code, city, or area) and mobile device checks. You can also choose to perform checks either daily, weekly, or monthly.

Last but not least, the Raven SERP rank tracker covers all major search engines, giving you rank position data for Google, Bing, Yahoo, Baidu, and Yandex. And in true Raven Tools fashion, all this data can be neatly organized in flexible reports to visualize your progress.

Raven Link Building Tools

The Raven Tools backlink explorer features allow you to analyze any website, generate a link-building report, and discover new link opportunities. You can monitor your progress and growth, build flexible reports, and share with any 3rd party through a convenient link, just like with other Raven reports.

With a powerful backlink explorer tool powered by Majestic, you can get reliable data and create comprehensive reports. 

The number of reports ranges from 20 to 100, depending on your Raven Tools pricing plan. As for URL results, each report can include 1-5 million URL results, based on your package.

Raven stores and monitors links ranging from 25,000 to 150,000 across their 5 pricing plans.

As for the cherry on top, you get access to the Raven Link Spy, which tracks the backlinks and keywords of your competitors. This feature is powered by Moz and Majestic, which are top-tier software for SEO research. Across the 5 Raven pricing packages, you get 10-50 Link Spy reports, each containing 100k-500k links.

Raven Social Media Tools

Raven Tools is an all-in-one solution for marketers, including social media managers. The tool allows you to schedule and monitor the performance of your posts, engage with your audience, and manage multiple accounts with great ease. Raven reporting is also available for all your social media campaigns. 

The Raven social media tools are available for Facebook, Twitter, YouTube, and LinkedIn.

Social media reporting for clients is made easy with the Raven Tools white-labeled URL reports that can be automated and scheduled to be sent weekly, monthly, quarterly, or based on any other time frame.

Raven Tools API

Raven Tools features an API for developers. This Raven Tools API gives you access to the keyword manager and link manager tools. You also get access to endpoints, allowing you to develop, run, and maintain campaigns or domains within its platform. Responses will be returned either in XML or JSON format.

To learn more about the Raven Tools API, click here.

How to analyze duplicate content with Raven Tools?

Duplicate content on your website can hurt your site health and result in poorer visibility. So, if you want to have a clean website that is highly optimized for search engines, it’s vital to detect and remove duplicate content. Luckily, Raven Tools allows you to do it faster than you could do it manually. 

The Raven Site Auditor tool compares the content on each of your web pages to detect duplicate content. 

Simply navigate to your Site Auditor dashboard and check the summary for the “Duplicate Content Error” section. Once you make sure that the content has been correctly marked as a duplicate, edit the text to remove the error.

How good is the on-page SEO site audit on Raven Tools?

Raven Tools features powerful software for on-site SEO audits. It gives a complete overview on site health, SERP rankings, keywords, and your competition. Raven also features fantastic reporting tools that make it easier to visualize your data. 

Overall, Raven Tools has great on-page SEO site audit tools that come at an affordable price.

Are Raven Tools better than SEMrush for advanced SEO?

Since SEMrush is one of the most popular SEO research tools on the market, it’s natural to wonder whether Raven Tools can compete with it. 

For beginners, Raven Tools features amazing SEO tools that won’t break your budget. Raven Tools also comes with detailed reporting and marketing tools, including social media management and content distribution features. However, SEMrush is a tool for advanced SEO specialists and includes powerful backlink tools that are hard to beat. 

raven tools vs semrush

In terms of advanced SEO features, SEMrush takes the cake. But remember, it comes at a much higher price, starting at $119.95 per month.

Raven Tools Alternatives

When choosing between paid SEO and marketing tools, it’s natural to compare each product with its competitors. How else would you know that you’re choosing the best option for your business?

We’ve identified 3 Raven Tools alternatives for you to consider before you make a final decision. Let’s dive deeper into each alternative option to help you choose the ideal one for your brand or agency.

Raven Tools vs SpyFu

SpyFu is a Raven Tools alternative that’s worth considering if you have a tight budget. With prices starting from as low as $9/month, SpyFu has a real pricing advantage over Raven Tools. But, how do the features compare?

SpyFu specializes in SEO research and PPC analysis, including historical data, competitive analysis, backlink outreach, as well as custom reporting. You can also run unlimited keyword and website projects based on the pricing plan you choose.


Raven Tools, on the other hand, features white-label reports and comprehensive SEO research tools powered by major players in the market. It also provides amazing social media management tools, allowing you to run and manage all your campaigns from one place.

If you’re a small company with a small budget, SpyFu can be an option to consider for your SEO needs. However, Raven Tools definitely provides more comprehensive tools at a price that is not too high.

Raven Tools vs SE Ranking

Being an all-in-one SEO platform, SE Ranking has tools for both individuals and marketing agencies. With prices starting from $39 per month (or $31.20 per month with an annual subscription), SE Ranking seems to have some amazing tricks up its sleeve. 

SE Ranking features tons of comprehensive SEO tools, competitor analysis tools, B2B features like white labeling, as well as social media management software. It has more than 600,000 users, so it must be good, right? In this case, that is true. 


Aside from the variety of features, SE Ranking also provides customer support in 11 languages, plus features a mobile app, as well as other device versions.

If you are debating whether to purchase an SE Ranking subscription as a Raven Tools alternative, your decision will come down to your business needs. Consider your budget and capacity, compare their packages, and you should have your decision cut out for you.

Raven Tools vs SerpStat

SerpStat is another all-in-one SEO tool that is a Raven Tools alternative. It is focused on providing the best SEO tools for marketing companies or in-house SEO teams. With companies like Uber, Samsung, and Shopify in their client base, SerpStat seems like the SEO tool for the stars. 

With pricing and features that are pretty similar to Raven Tools, the choice between these two tools comes down to 2 factors. 

First, the SerpStat white-labeled reports are only available for their Enterprise package users, which starts at $399 per month on an annual subscription ($499 per month with a monthly plan). Raven Tools, on the other hand, provides this functionality at just $199 (or $139 with an annual plan).

Second, SerpStat is very SEO-focused and provides extremely comprehensive solutions to its clients. However, it does not provide social media management tools, which is something they lack in comparison with Raven.

If you are looking for a highly advanced SEO tool stack, SerpStat might be your best option. On the other hand, if you need an all-in-one SEO, marketing, and reporting features, Raven Tools will do the job at a lower price.

Raven Tools Pros and Cons

For those of you who don’t have the time to go through our full Raven Tools Review, we’ve prepared a short list of Raven Tools pros and cons. Take a look at the advantages and disadvantages of Raven Tools to make an informed decision regarding your subscription.

Pros Cons
Easy to use Reports can sometimes have bugs or glitches
Comprehensive white-label reports for SEO and marketing SEO tools cover the basics rather than advanced requirements
Budget-friendly Report customization can be time-consuming
Features scheduling of reports and audits Lacks instructional videos
Combining multiple data sources into one Lacks tools for Instagram

Raven Tools: Final Review and Rating

Finally, we’ve arrived at the end of this comprehensive Raven Tools review. Let’s wrap up and discuss some highlights of this tool. 

Is Raven Tools worth it? The answer is yes. Whether you are part of a small digital marketing agency or a large enterprise with dozens of clients, Raven Tools can definitely come in handy.

With its powerful SEO audit and keyword research tools, you can optimize your and your clients’ sites like a pro. You’ll also be able to perform competitor and backlink analyses to help you grow your ranks. 

raven tools final review

Raven Tools reporting gives you white labeling opportunities that can help you serve your clients and save a lot of valuable time. Simply create a template and schedule reports to go out at your desired timeframe. 

Last but not least, Raven Tools features comprehensive social media management tools, allowing you to schedule campaigns and report on your results through convenient HTML link reports.

Overall, Raven Tools has fantastic software that can help you streamline all your SEO and reporting processes without putting a huge dent in your budget.