ABS-CBN Center for Communication Arts, Inc., doing business as Star Magic (formerly known as ABS-CBN Talent Center), is the training and management subsidiary of ABS-CBN Corporation. It was designed to assist young talent in the Philippines. Star Magic talents undergo training in acting, personality development and physical enhancement before being cast in the television shows of ABS-CBN and the film outfits of various film production companies in the Philippines such as Star Cinema, Regal Entertainment, Viva Films, and Black Sheep Productions, as well as other film projects in the country, commercial projects and corporate events. In April 1992, Freddie Garcia, then ABS-CBN executive vice president and general manager, and Johnny Manahan, then program director, formed the idea of creating a stable of new stars exclusively for the network. On June 25, 2011, the company celebrated its 19th anniversary on ASAP Rocks. It also launched the new website and the new music video with the current artists of the company. In 2019, Star Magic hosted a Mobile Legends: Bang Bang event with 4 teams of celebrities. In 2020, following the expiration and subsequent denial of ABS-CBN’s franchise, Manahan and Mariole Alberto stepped down, with Manahan moving to Brightlight Production and later to GMA Artist Center. Laurenti Dyogi was named the new head which took effect on January 1, 2021. In 2021, Star Magic announced during its Black Pen Day Signing that they will be launching Star Magic Records, a sub label under ABS-CBN Music; Star Magic Studio, which will create content for Star Magic artists; and Star Magic Digital Artist Agency, as well as relaunching ABS-CBN’s theatre arm Teatro Kapamilya.
Star Magic is also showing a certain level of activeness on various social media platforms which happen to be YouTube, Instagram, Twitter and Facebook. On YouTube, Star Magic has had a presence for already 9 years. The channel was created back on June 29, 2012 and it is Star Magic. On this social media platform Star Magic shares videos from different shows, projects and with the participation of different actors and famous Filipino celebrities. As for now, the YouTube channel has more than 547K subscribers, on the channel there are 1855 uploaded videos and more than 41 million total number of views. On Instagram their account is starmagicphils. On this platform the audience reaches 3 million followers. Star Magic shares the news, updates and also they share the birthday wishes and posts of their members. As for Twitter, Star Magic joined this social media platform and created their channel back in February 2010. The channel is called just Star Magic and on this platform their channel has more than 1.7 million followers. The last social media platform on which Star Magic has a presence is Facebook. Here their account is Star Magic and the audience here is considered to be the biggest because it exceeds 5 million followers. Besides, the social media platforms Star Magic also has a website where people have the opportunity to get the information literally about everything connected to Star Magic. The website is ent.abs-cbn.com.
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