Influencers have totally changed how we scroll, get entertained, and even shop. And when it comes to the biggest names, we’ve got some familiar faces. Cristiano Ronaldo recently became the most followed person on Instagram, with Lionel Messi not far behind. Instagram’s own profile has hit half a billion followers, pop stars keep swapping spots, and another Kardashian just entered the top ten.

In this article, we’ve rounded up the 50 most-followed Instagram accounts in the world. These are the people who keep us logging in and coming back for more.

Who Has the Most Followers on Instagram?

As of August 2024, the king of Instagram is none other than Cristiano Ronaldo, boasting a staggering 635 million followers! He’s way ahead of the competition and continues to set new records. The second most-followed is Lionel Messi with an impressive 504 million followers. These two football legends are the only people on Instagram with over 500 million followers, making them true social media giants. 

Below you can find the full list of the most followed influencers on Instagram.

The World’s Top 50 Instagram Influencers 2024

With over 1 billion people hanging out on Instagram every month, these top accounts have some serious clout. 

From athletes like Cristiano Ronaldo and Lionel Messi, who dominate the follower charts, to celebrities like Kardashians who consistently stay in the spotlight, these influencers reach a wide audience, setting trends, promoting brands, and shaping public opinion through their posts.

Let’s see the top 50 Instagram influencers!

most_followed_person_on_instagram_2024_infographicEmbed this infographic on your site:

As you can see, the majority of the top 50 most followed people on Instagram are from the United states. 33 Instagram accounts have more than 100 million followers, including 19 with more than 200 million. The average engagement rate is 1.71%. These numbers highlight the reach and impact these influencers have on the global Instagram community.

Position Name Number of Followers Eng.Rate Est.Price per Post ($)
1 Cristiano Ronaldo 635 M 1.56 % 572.1 K
2 Leo Messi 504 M 1.67 % 555.9 K
3 Selena Gomez 425 M 0.85 % 468.7 K
4 Kylie Jenner 398 M 0.7 % 439 K
5 Dwayne Johnson 396 M 0.09 % 436.6 K
6 Ariana Grande 378 M 0.57 % 416.3 K
7 Kim Kardashian 362 M 0.45 % 398.5 K
8 Beyoncé 317 M 0.46 % 349.7 K
9 Khloé Kardashian 308 M 0.34 % 339.3 K
10 Justin Bieber 294 M 0.57 % 323.8 K
11 Kendall Jenner 292 M 1.2 % 322.3 K
12 Taylor Swift 283 M 3.2 % 312.6 K
13 Virat Kohli 270 M 2.35 % 298.4 K
14 Jennifer Lopez 252 M 0.32 % 277.6 K
15 Nicki Minaj 228 M 0.18 % 252.2 K
16 Neymar Jr 223 M 1.84 % 246.2 K
17 Kourtney Kardashian 222 M 0.39 % 245.3 K
18 Miley Cyrus 215 M 0.33 % 237.6 K
19 Katy Perry 206 M 0.13 % 227.3 K
20 Zendaya 183 M 2.45 % 202 K
21 Kevin Hart 179 M 0.04 % 198.1 K
22 Cardi B 166 M 0.75 % 183.6 K
23 LeBron James 159 M 0.79 % 176.1 K
24 Demi Lovato 155 M 0.26 % 171.8 K
25 Rihanna 155 M 1.73 % 167.4 K
26 Drake 145 M 1.54 % 160.8 K
27 Chris Brown 145 M 0.24 % 160 K
28 Ellen DeGeneres 138 M 0.03 % 152.9 K
29 Kylian Mbappé 120 M 5.96 % 133.6 K
30 Billie Eilish 119 M 5.68 % 132 K
31 Gal Gadot 108 M 0.95 % 120 K
32 Lisa 104 M 5.98 % 114.9 K
33 Vin Diesel 102 M 1.37 % 113.5 K
34 Priyanka Chopra 91 M 1.14 % 101.3 K
35 Narendra Modi 91 M 3.3 % 100.9 K
36 Shraddha 90 M 1.48 % 100.1 K
37 Shakira 90 M 1.12 % 100 K
38 David Beckham 88 M 1.26 % 97.5 K
39 Dua Lipa 88 M 1.54 % 97.2 K
40 Snoop Dogg 87 M 0.11 % 96.8 K
41 Jennie 85 M 5.93 % 94.2 K
42 Alia Bhatt 85 M 2.07 % 94 K
43 Khabane Lame 81 M 3.34 % 89.8 K
44 Katrina Kaif 80 M 2.59 % 88.8 K
45 Deepika Padukone 79 M 1.94 % 88.1 K
46 Jisoo 79 M 5.07 % 87.8 K
47 Neha Kakkar 78 M 0.74 % 87 K
48 Rosé 78 M 5.03 % 87.3 K
49 Gigi Hadid 77 M 1.87 % 85.9 K
50 Karim Benzema 76 M 2.14 % 84.9 K

Engagement Rate data generated by Viralmango Instagram Engagement Rate Calculator.

Est.Price per Post data generated by Viralmango Instagram Money Calculator.

To Sum Up

Instagram’s most followed people are more than just celebrities. They’re trendsetters, influencers, and cultural icons who shape how we see the world. Their huge followings mean they can entertain, inspire, and even drive change.

As Instagram keeps growing, new influencers will emerge, bringing fresh content and perspectives. Whether you’re aiming to be an influencer, looking to collaborate, or just love following your favorite stars, there’s always something new to learn from these social media giants.

So, keep scrolling, stay engaged, and who knows? Maybe one day you’ll be one of Instagram’s most followed, making your own mark on this platform!

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