Link in Bio: What is it & Why It’s Important?

If you’re a content creator or influencer, you know the challenge of sharing links to your website or other profiles with limited clickable options that social media platforms offer. Instagram and TikTok don’t let users add a hyperlink to their posts. That’s why the “Link in Bio” strategy is here to save the day, providing a straightforward way to guide your audience to your website or other desired destinations.

This article will walk you through mastering the “Link in Bio” game and boosting your social media success. Let’s dive in!

What does link in bio mean?

What does “Link in Bio” mean? When someone says “Check the Link in My Bio” or a similar phrase in their post, they usually refer to a link they’ve added to their profile description.

A “Link in Bio” refers to a hyperlink that is found in the bio or profile description section of social media platforms, particularly on platforms like Instagram, TikTok, and Twitter. This link can lead to different destinations, such as a personal website, a blog post, an online store, a YouTube video, or any other webpage that you want to promote or share with your audience. Users often update this link to correspond with their latest content or promotions, making it an effective tool for sharing online assets and driving traffic to specific content or resources.

As we’ve mentioned earlier, when it comes to adding links to posts, Instagram and TikTok don’t allow it, as they can lead their audience away from the app. Of course, users can add the link as text, but it won’t be clickable.

The link in Bio is the workaround against this. It has gained popularity during the last couple of years, allowing users to direct their audience to the targeted website with only one click. Since every user can add only one link to their profile, many users often add a link in their bio that contains other links, assembling several pieces of information under one link, as in the example below.

When it comes to adding links to posts, Instagram and TikTok have policies that prohibit users from adding links to their posts, as they can lead the users away from the app. They can add the links as the text, sure, but they won’t be clickable: users would have to go to the browser and manually type the URL.

Link in Bio is the workaround against this that has gained popularity during the last couple of years, as it allows Instagram users to direct their audience to the targeted website with only one click. Since every user can add only one link to their profile, many users often change the link, promoting the most recent product. Others add a link in bio that contains other links, assembling several pieces of information under one link, as in the example below.

How to Use the Link Section in Your Bio?

Now that you know what a link in bio is, let’s take a look at why you should use it and how it can benefit you. Here are some options:

• Add your influencer media kit – As a creator/influencer, it’s important for you to show your value to potential collaborators. While looking for creators, brands usually look at their profiles and check all the available information about them. So, including your influencer media kit link in your bio will help you give brands comprehensive information about your performance, pricing, and past collaborations. If you don’t have a dynamic media kit with up-to-date metrics, you can create one with ViralMango and share it with brands.
• Do affiliate marketing – If you are an independent creator doing affiliate marketing or are looking for other brands, the link in bio is a great tool for promoting your branded links. Make your affiliate URLs accessible for your followers in one place, and have them up and active all the time, without having to repost them repeatedly.
• Promote deals and sales – Another way you can use the link in bio is to promote the sales you are having. Direct users to pages where they can access the deals you are offering. If you are having several offers, you can group the deals by categories, and add a different link for each.
• Drive traffic to your website/YouTube channel – What’s important to understand about links in bio is that they attract a uniquely interested audience. While not all of your followers may be interested in your posts and offers all of the time, the people who click on your links, are the ones that are. So adding a link to your Instagram and TikTok bio is a tried and tested way to attract quality traffic and potential leads to your website.

How to Add an Instagram Bio Link?

If you think of adding a link to your Instagram bio, you can do it easily. In one of their recent updates, Instagram announced that users can add up to 5 links to their bio. This gives you an opportunity to share different links.

However, the platform monitors the added links, so make sure you don’t go with links that look spammy and suspicious.

Here’s how you can add an Instagram bio link in five steps:

• Head to Instagram, and tap on your profile picture in the bottom-right corner.
• From your profile, click “Edit profile” to head to profile settings.
• On this page, you can change your username, description, and profile picture. You can also add links to your bio by clicking on “Links”.
• Here you have two options. If you want to connect your Instagram account to your Facebook page, click on “Add Facebook Link”. To connect to another website, select “Add External Link”.
• In the last step, you’ll get two fields to fill in. Add the link you are targeting to the URL section. In the Title section, type how you want your link to be displayed, then save your changes.

Congratulations, you added your first link to your bio on Instagram!

How to Add a Link to TikTok Bio

Now, let’s take a look at how you can add a link to your TikTok bio. In many ways, it’s similar to Instagram as it allows you to add a clickable link to your account. However, there is one difference: in the case of TikTok, a link in bio can only be added to business accounts. Once you set your account to business, you can add a link by following this step-by-step guide:

• In the TikTok app, select your profile icon on the bottom-right to head to your profile
• Tap on “Edit profile”
• There, go to the “Website” section
• Here, type in the URL of your website, and save the changes.

This is it, quick and simple. However, please note that on TikTok, you can add a link in bio only from the mobile app as the feature is not yet available on the desktop version.

How to Add a Link in Bio on Facebook

Facebook offers several ways in which you can share links to your profile, such as posting links to your stories or to your wall. Adding a link to your profile information, however, is a more “permanent” way of keeping a website accessible through your Facebook page. Here’s how you can do it.

• Head to your profile by clicking on your profile on the upper-right corner of Facebook homepage.
• From your profile, go to the “Edit” section in the right part under the cover photo.
• Scroll down and click “Edit your About info”.
• In the “Contact and Basic Info” section, you can add a website link and a social media link. Once you type in the links, save the changes.

The links you’ve added to your profile will appear under the “Info” heading on your profile page.

Link in Bio Tools Worth Using

“Link in bio” tools refer to platforms that allow users to create a single link that leads to a webpage containing multiple links. This is particularly useful on platforms, where users are limited to including only one clickable link in their profile bio.

These tools help you promote multiple pieces of content, products, websites, or social media profiles through a single link. When users click on the link in the bio, they are taken to a landing page where they can choose from various links that the user has set up.

Here are a few of these tools that you can try:

Linktree

If you are looking for an affordable link in bio solution, Linktree is a great option you can turn to. The platform offers robust features for the free plan, allowing you to add unlimited links, as well as customize them through icons and images. By switching to the Pro plan for $6/month, you can achieve further customization options, as well as remove the Linktree logo from your landing page.

Milkshake App

Another great link in bio tool is the Milkshake App. Similar to Linktree, Milkshake App allows users to create an in-browser website in minutes, where they can connect all their offers. Unlike Linktree, however, Milkshake App offers a few more options on the type of content you can add to the website, and how you can customize them. You can choose cards, which are the “pages” of your website and are broadcasted similar to a slideshow, add links, customize them, and arrange the content to your liking. All functionalities of the Milkshake App are free of charge. The app, however, offers an upgrade option for $2.99, which allows users to remove ads.

Feedlink

The last link in bio tool in our list is Feedlink, a powerful tool that allows users to create mobile-optimized landing pages in minutes. Through Feedlink, you can add a unique link to each photo in your feed. You can also create simpler websites with a few links, similar to Milkshake or Linktree. Additionally, through Feedlink, you can check click stats for each link, and review your performance. Similar to Linktree, Feedlink offers both free and paid options. The paid version comes with additional customization and tracking features and starts at $19/month.The last link in bio tool in our list is Feedlink, a powerful tool that allows users to create mobile-optimized landing pages in minutes. It’s great for assembling a clickable Instagram feed in one place and is well-loved by digital publications and magazines. Through Feedlink, you can add a unique link to each photo in your feed. You can also create simpler websites with a few links, similar to Milkshake or Linktree. Additionally, through Feedlink, you can check click stats for each link, and review your performance. Similar to Linktree, Feedlink offers both free and paid options. The paid version comes with additional customization and tracking features, and starts at $19/month.

Do Bio Links Drive Traffic?

As mentioned above, links in bios can help drive significant traffic to a website or other promotional pages. In fact, a well-optimized and strategically-crafted link in bio is often the missing piece that can transform your Instagram account into a powerful tool.

Having links in your profile makes it significantly easier for users to explore your pages and promotions by accessing them all in one place instead of having to scroll through social media searching for something specific. This simplicity and focus are some of the main driving forces behind the success and effectiveness of links in bio.

Additionally, Instagram and TikTok bio links allow you to not only drive traffic but also access important insights into that traffic. By analyzing this traffic, you can then optimize your links and the content you add there, which will further boost engagement and interest in your offers.

Do Bio Links Drive Traffic?

As mentioned above, links in bios can help drive significant traffic to a website. In fact, a well-optimized and strategically-crafted link in bio is often the missing piece that can transform your Instagram account into a powerful traffic driver.

Having links in your profile makes it significantly easier for users to explore your business and your products by accessing them all in one place instead of having to scroll through social media accounts searching for something specific. This simplicity and focus are some of the main driving forces behind the success and effectiveness of link in bios.

Additionally, links in bios of Instagram and TikTok allow you to not only drive traffic but allow you to access important insights into that traffic as well. By analyzing this traffic, you can then optimize your links and the content you add there, which will further boost engagement and interest in your offers.

Link in bio examples

When using a link in bio tool, you have extensive customization options and can get almost as creative with your mini-websites as you want.

Below, we’ll take a look at some great links in bio examples for inspiration.

Below is an example of a link in a bio website created through Linktree. The landing page is simple, clean, and doesn’t contain anything unnecessary. It’s also customized using the color palette of the brand, matching the colors of the logo, and looking overall pleasant to the eye.

This one is an example of what a Milkshake App website can look like. This link in bio website consists of several pages, each of which is concentrating on a specific topic. The opportunity to create several pages allows the creators to be more generous with the amount of content, without it being too overwhelming.

The landing page below is an example of a more or less typical Feedlink link in a bio website. What’s interesting about this website is that although it contains multiple element types, it doesn’t look too overwhelming or confusing. The page is nicely customized, with all elements, including the buttons, profile picture, and icons being in the same color palette, as well as the soft color tones of the photos matching the overall tone of the website. This makes the website go easy on the eyes of the viewer, as well as easy to navigate.

Conclusion

With the right approach, adding a link in your bio to your Instagram, TikTok, or other social media accounts can be a great way to attract quality leads to your website, and direct them toward taking the desired action. This article covered all the basics you need to get started with links in bio. Once you know what your goals are, trying these tips and working with one of these tools can help you escape the limitations of social media platforms and direct your followers where you want them to be.