moosend review

Moosend Review 2022 | Pricing, Features, Competitors, Pros & Cons

Email marketing tools are like fashion brands – too many to choose from. Most of these tools share the exact same features, often leaving marketers wondering which one to settle on. This time we decided to review Moosend – another great example of email marketing software available in the market. 

As we already said, there are a plethora of tools offering essentially the same service. So we wanted to write this Moosend review in a way that would cover every single detail. All so you can make a conscious decision on whether or not this is the tool for your business. 

So, Moosend. It goes without saying that email marketing is probably the single best way to nurture your leads and turn them into loyal customers. Whether you are just launching your company, running a successful e-commerce business, or building a community, you gotta stay in touch with your leads. 

But while a lot of email marketing tools will let you send bulk emails, the technical features of these tools are more important here. For example, does your email marketing solution have all the necessary functions? Or would you need to use integrations to connect them? How advanced are the segmentation and marketing automation features? And finally, bulk email sending is usually charged based on your list, so is this tool going to cost you a fortune?

These are some of the questions we’ll be covering in this Moosend review. We will also run a thorough comparison with its well-known alternatives to stay objective. 

By the end of this article, you’ll know everything there is to know about Moosend, how to use it, and ultimately decide if it’s worth your time.

What is Moosend?

Moosend is an easy-to-use platform to set up and run your email marketing. In May 2021, Sitecore, a leading customer experience management company, acquired Moosend, unlocking a whole new potential for the tool’s growth. 

moosend review

Compared to many email marketing tools available in the market, Moosend is on the more affordable side. However, that does not take away from the functionality because it’s jam-packed with advanced features usually found in higher-tier plans of similar tools. 

Among many of Moosend’s features, what stands out is that marketing automation is available in the free trial. If you’ve ever used tools like HubSpot, you know the advantages of a complex marketing automation solution. Moosend offers that along with advanced reporting, e-commerce tailored solutions, and more in all pricing plans. Let’s take a better look at all Moosend features.

What is Moosend used for?

Like all email marketing tools, Moosend is used to nurture your leads and convert them into paying, loyal customers. You can use it to onboard new clients, lead scoring, abandoned cart management, and more. 

Moosend features: Crafting your emails

Moosend offers an easy-to-use drag & drop editor to create branded newsletters that look good. Choose from various blocks and styles to customize your emails and make them more appealing. You can also A/B test your subject lines to ensure you get the highest open rate. 

Speaking of subject lines, Moosend has a very handy-dandy feature called Refine. It helps you generate the best possible version of subject lines. You simply write down what you had in mind, and Moosend predicts your open rate and makes suggestions to help improve it. According to the Smart Insights report, the average open rate across all industries is 29.55%, so it doesn’t hurt to increase yours.

Moosend features: Crafting your emails

Don’t have a designer? Choose from Moosend’s extensive library of templates to ease the job. Email marketing doesn’t have to be super complicated. Pre-made templates are literal life-savers. Moosend also offers a stock image library for a faster creation process. The number of templates available on Moosend is not as big as some other tools provide, but let’s face it, most of the time we simply need a layout for guidance.

we are your designer moosend

Depending on your subscriber’s profile and segment, you can add dynamic blocks that are visible or hidden from a specific lead. And when it comes to segmentation, Moosend lets you create various combinations of conditions to divide your leads into very specific targets.

moosend review

Moosend features: Personalization

Moosend gives you a better approach to personalization because simply mentioning a lead’s first name is not enough. With Moosend, you can detect and recover abandoned cart leads with discount codes, product recommendations, reminders, and more. 

The coolest part, though? If you’re an e-commerce business, Moosend offers weather-based product recommendations. Rain or shine, as they say, your emails will convert. Moosend leverages real-time weather data to send upsell or cross-selling emails to your leads depending on the weather in their region. 

moosend personalization

Similar to Amazon, Moosend also offers cross-selling and timely reminders. Like when a customer purchases a laptop, you can automatically send an email recommending them a laptop case to go with their recent purchase. Or if a customer bought a moisturizer, you can remind them to restock in 3 months. 

And last but not least, birthday emails. Wish your leads a happy birthday automatically, make them feel special. Easy peasy.

Moosend features: Landing pages and forms

As a marketing specialist, you know how much time and effort is put into crafting a landing page that converts. With bigger teams, you can manage every aspect without a hassle. But if you’re constantly running advertising campaigns and need tons of landing pages, it doesn’t hurt to use one platform for all of it. 

Moosend lets you create landing pages and integrated forms for a smoother lead generation. We find it easier to use one tool that offers multiple necessary solutions instead of allocating limited resources to each separate direction. 

The drag and drop page editor is very functional and easy to use, and most importantly, it will save you time and money. As expected, you have a library of ready-made templates to choose from if you’re short on time or, pardon us, creativity. 

Moosend also takes care of responsive design and optimization. This means your landing pages will look good on any device and load fast, reducing bounce rates and increasing conversions.

Is Moosend easy to use?

With all the features we’ve highlighted and tons more we didn’t, a question might pop into your head “Is Moosend easy to use?” Generally, very much so. Of course, some alternatives, such as MailerLite, have set a new standard for easy navigation. But Moosend recently rolled out an interface update that brought them closer to a better user experience. 

Based on our own test run and hundreds of customer reviews, Moosend is fairly straightforward. Apart from everyday use, the Moosend setup process with your business is also a simple one. You can easily integrate it with your Shopify, Woocommerce, your existing CRM, and more. 

Is Moosend legit?

An inseparable part of this Moosend review, like any other tool, is whether or not it’s trustworthy. Moosend boasts about holding the highest security standard in the industry. The ISO-27001 certification ensures that the users’ personal data, transactions, and payment information is secure.

Is Moosend free?

Perhaps the most frequently asked question on most marketing tools is the pricing model. This brings us to a very important part of this Moosend review – Moosend pricing. Which, for lack of a better word, is the easiest one out there. Now let’s take a deeper look.

Moosend Pricing

As we already mentioned, Moosend pricing options are extremely simple. You get a 30-day free trial, a Pro plan that starts at $9/mo for 500 subscribers, and an enterprise solution that is available upon request, as expected.

Compared to its most popular alternatives, you’ll be saving a lot of money while still getting the features you need. But enough chit-chat, let’s dive into the plans in more detail.

Moosend Pricing: Free trial, 30 days, no credit card required

The best thing about Moosend’s free trial is that all features are available to you for 30 days, free of restrictions. Unlike many freemium models, you get 30 days to experiment with Moosend to your heart’s content before you can make a decision to commit financially. 

The free plan does not require attaching a credit card, so you won’t be charged out of the blue. You also get to send unlimited emails – not that you would overuse this feature since you’re merely trying out Moosend for 30 days, but it’s nice to not have heavy limitations. As expected, you get to try out the automated workflows – set up triggers and conditions, let it do the work for you, and then track the results.

You do have one restriction, though – the number of landing pages and forms you can create and set up. During the free trial, you are limited to 1 landing page and 1 form, which is enough to try out a tool and see if you like it. 

Moosend Pricing: Pro (starting at $9/mo for 500 subscribers or $7/mo annually)

Generally, email marketing tools base their pricing on one of these factors – either the number of subscribers you have or the number of emails you’ll be sending throughout a month. Moosend charges based on subscriber count. 

In the pro version, which is essentially the only option available if you’re not interested in their enterprise solution, you get the following features:

  • Unlimited emails 
  • Automation workflows 
  • Landing pages/forms 
  • SMTP server

Again, you get the same unlimited emails and workflows. But here you can create as many landing pages and forms as you’d like. If you have multiple products or running an e-commerce platform, this is great for your advertising and lead generation. 

Moosend Pricing: Enterprise (custom plan)

In the Moosend Enterprise plan, you can expect to get all the features available in the Pro plan and some additions. Mainly, a dedicated account manager and priority support. All email marketing tools thrive on automation. In the Moosend Enterprise plan, you can expect to get all the features available in the Pro plan and some additions. Mainly a dedicated account manager and priority support. All email marketing tools thrive on automation. Most of the time, that’s why we love them so much. However, sometimes you will need a dedicated person to help utilize the tool to its maximum potential. 

So if you’re looking for an enterprise-level solution and security, Moosend’s Enterprise plan is the best way to cover everything from A-Z. 

Enterprise plan breakdown:

  • All Pro features 
  • Account manager 
  • Priority support 
  • SSO & SAML 
  • Dedicated IP

Moosend Alternatives

We did mention there are more email marketing tools out there than there’s a need for. So this Moosend review would not be complete if we didn’t give you a proper comparison between Moosend and its extremely well-known alternatives. All marketing experts start their email marketing activities using at least one of these. 

Sure, Moosend already sounds like a great solution. But let’s see how it compares to the bigger players so you can decide with confidence which one to settle for. 

Moosend vs Mailchimp

Unless you’ve been living under a rock since 2001, you have either used or at least heard about Mailchimp. 

moosend vs mailchimp

Mailchimp is by far one of the most popular email marketing tools ever created. Not only has it been around for a long time, but it has also won the hearts of marketers by being great at what it does. 

Here’s the catch, though, where Mailchimp wins in some additional functionality, it loses in pricing if you’re simply looking for an affordable but highly functional tool. 

That being said, and this is a big one, Mailchimp has a freemium model which is ideal for new businesses. The free version of the platform lets you use Mailchimp free of charge forever. As you’d expect, you’ll get some major limitations with the freemium model, such as only 10,000 emails a month. And you wouldn’t get the basic features, like A/B testing and templates gallery unless you upgrade to the Essentials plan. This makes Mailchimp more expensive than Moosend Pro.

Mailchimp also lacks weather-based recommendations. If you’re running an online store, this Moosend feature is insanely cool. But if you have a different target and need more technical features, Mailchimp might be a better option. That is, of course, if you have the budget.

Here’s a quick rundown of the main feature differences between Moosend and Mailchimp.

Features Moosend Mailchimp
Transactional emails X
Email campaigns
Subscription forms
Landing pages
Marketing automation
A/B testing
Custom reports X
Countdown timer X
Weather-based personalization X
Spam analysis

Moosend vs MailerLite

Next on the comparison list of our Moosend review is MailerLite, another great email marketing tool. MailerLite hasn’t been around for as long as Mailchimp, but it did win many hearts. Similar in offered features, MailerLite is pretty much unbeatable in simplicity. Anyone can score with MailerLite because it’s highly functional and extremely easy to use.

moosend vs mailerlite

Like Mailchimp, MailerLite also offers a freemium model which is slightly better than Mailchimp’s. For small businesses, this might be good enough to get started. But keep in mind you won’t have the custom branding and all your emails will have a bulky MailerLite logo at the bottom unless you upgrade. 

MailerLite is packed with amazing features, integrations, and an open API to help you grow. And compared to Moosend, there isn’t a big price point difference. If you pay monthly, MailerLite is a bit on the pricier side of the spectrum, but annually it’s a very close call. 

For e-commerce businesses out there, MailerLite lacks weather-based personalization too. This is the coolest wild card in Moosend’s arsenal. 

MailerLite has an awesome email block for surveys – these can be used to measure customer satisfaction or help you with further personalization. Moosend has something similar, though not as customizable. 

Comparing the overall experience, features, and price points, MailerLite is probably the closest to Moosend among the 3 alternatives we’re mentioning in this Moosend review. So if you’re willing to pay a couple of bucks more for a smoother and richer email marketing experience, go with MailerLite. If you’re fine with a good enough tool that’s more affordable but still gets the job done well, Moosend is the best you’ll get.

Moosend vs ActiveCampaign

Last but not least, we couldn’t end this Moosend review without mentioning ActiveCampaign. Similar to Mailchimp in popularity, ActiveCampaign has been around since 2003 and put its years of experience into developing one of the most advanced marketing automation platforms in the market. 


ActiveCampaign is not the most easy-to-use email marketing solution, nor is it comparable in pricing, for that matter. It’s very complex and costs more money, but if you want to ensure you’re making the right decision, you need to observe all levels of tools available. 

Compared to Moosend, ActiveCampaign offers various layers of automation – customer and lead scoring, automation maps, Facebook ads integrations, predictive content and sending, and more.

What’s unique about ActiveCampaign is that it’s a whole marketing and sales platform that goes beyond email communication. ActiveCampaign has built-in SMS and text messaging solutions to help reach and convert customers in more than one way. Another great feature ActiveCampaign has is site messages for when customers visit your website. To a certain degree, this eliminates the need for annoying pop-ups. 

Interestingly enough, if you thought the weather-based personalization of Moosend was cool, you’ll find ActiveCampaign’s Web personalization even better. You can customize every page of your website based on the visitor location, tailor image placement and choice, and improve conversions. 

Needless to say, ActiveCampaign brings a completely different game to the table. And as you’d expect, it comes with a higher asking price. 

active campaign review

Although considerably more expensive, ActiveCampaign does offer a wide variety of useful marketing solutions. So it all comes down to what your business needs. Are you looking for an all-in-one marketing solution or is an advanced email marketing tool all you need? Do you have the budget for a complex solution or do you want to save as much on automation tools as possible? 

If both your answers lean towards complexity, we’d suggest you opt for ActiveCampaign. However, if what you’re looking for is email marketing, you can’t go wrong with Moosend.

Moosend Pros and Cons

Frankly speaking, this Moosend review would not be complete without a proper pros and cons analysis. We’ve tackled its main features, pricing, and alternatives, so before we move to our final verdict, this is the place to check out for a quick Moosend summary.

Moosend Pros Moosend Cons
Affordable pricing Not the best in terms of deliverability
Free trial without feature restrictions No freemium model
Good functionality – price ratio Limited automation features for more complex tasks
Detailed reports Limited customer support in free trial
Advanced personalization  

Final review and rating

Now has come the time to sum up everything we covered in this Moosend review. It was a long ride, but ultimately, we hope it was worth it. 

After careful analysis and comparison, we think Moosend is a great solution if you’re hunting for a highly functional but affordable email marketing tool. It has everything you need to set up and run marketing automation for your leads. Extensive templates gallery, open API and over 30 integrations, easy interface and experience, and more. 

Moosend can definitely save you time and money when it comes to email marketing. We’ve compared it with 3 well-known alternatives, and Moosend came out victoriously in the value-for-money category. 

While most of the comments and conclusions are positive, it’s important to keep in mind that Moosend is not as far ahead in functionality as others. We would describe it as a good solution on a budget, but if you need more than Moosend can provide, try considering the competitors we’ve covered in the Moosend alternatives section of this review. 

Luckily, you never have to take our word for it, especially when most email marketing tools give you a free trial or a freemium plan. Moosend’s 30-day free trial includes all the Pro features, which means you can test the platform with all its potential without paying a dime. 

Sign up for Moosend’s free trial and see for yourself what the buzz is about. We hope this Moosend review was helpful in your decision-making process.