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Danielle Bernstein

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Biography

In the fashion world, there are plenty of innovative minds that continue to push boundaries and innovate. One such designer is Danielle Bernstein, who started her own clothing line, WeWoreWhat, while still a sophomore at university! She has worked with numerous brands, both big or small like and launched her own clothing line proving how much influence an individual can have on their creativity even when they’re just starting out.

 

After graduating from William A. Shine Great Neck South High School in 2010, Bernstein attended the University of Wisconsin-Madison, where she studied retail and then moved to New York City for the Fashion Institute Of Technology. Her love for designing led her away from school and into entrepreneurship as a blog writer/influencer.

 

In 2011, Bernstein started WeWoreWhat as a street style photographer, and in 2016, her Instagram account @WeWoreWhat gained popularity. She went on to create Second Skin Overalls.

In 2017 Danielle made Forbes’ 30 Under 30 list while still only 24 years old! Bernstein then collaborated with Onia in the swimwear segment, which was exclusively sold at Intermix.

In 2019, the popular influencer and blogger launched her own swimwear line with Onia as a partner. She also collaborated with premium denim brand Joe’s Jeans to design and release a new style of jeans called Danielle Jean. This is the first blogger or influencer for them who has had their own product collaboration in addition to working together on this project! In 2020 she decided that all her brands could be under one roof by launching WeWoreWhat. 

In May 2020, Bernstein published an autobiography: This Is Not A Fashion Story: Taking Risks, Breaking Rules, and Being a Boss in the Big City. The book appeared on the New York Times Best Sellers List but has since been placed with a dagger icon because suspicious bulk purchases were found within its listings that indicated possible fraudulence.

In response to the global COVID-19 pandemic, Danielle launched their nonprofit organization called WeGaveWhat. The organization began as a platform and support system for other charities during this challenging time in which they needed it most. They helped raise funds while highlighting small businesses struggling with limited supplies or even shutting down entirely because frontline workers couldn’t get hired due to lack of demand caused by infection rates going through the roof. 

On several occasions, Danielle has been accused of copying the designs of others. That issue received even more attention when they launched a range of products with Nordstrom. Foundrae-a specialist jewelry line said that they created nearly identical pieces after visiting their studio earlier that year.

Danielle Bernstein has since apologized in a tearful Instagram post and removed the copied pieces from her collection. Diet Prada, an account dedicated to highlighting design copies, found that several of their designs were almost identical to a patent-pending model from a Latino brand named Second Wind.

When challenged to copy Second Wind’s design, Danielle denied it. Days later, he posted a photo of herself wearing vintage gym shorts on Instagram and wrote in the heading that she would redesign them for sale – but what actually came from an Etsy shop operated by Australian brand Art Garments!

When being confronted by the Etsy seller with a receipt, Danielle edited the Instagram caption to read CORRECTION – these are from Etsy, and I totally thought they were vintage, but they are made to order – someone on my team ordered them for me a while ago – I will not make them! 

 

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