Vogue Japan

Vogue is an American monthly fashion and lifestyle magazine that covers many topics, including fashion, beauty, culture, living, and runway. Based in New York City, it began as a weekly newspaper in 1892 before becoming a monthly magazine years later. Since starting up in 1892, Vogue has featured numerous actors, actresses, musicians, models, gymnasts, etc. The largest issue to be published by Vogue magazine was in September 2012 which contained 900 pages

 

The British Vogue, launched in 1916, was the first international edition, while the Italian version Vogue Italia has been called the top fashion magazine in the world.  As of today, there are 26 international editions.

 

Few magazines can boast that they have been parodied in a Hollywood film called The Devil Wears Prada or immortalised as the title of a classic Madonna track.But Vogue is not just iconic, it is also consistently named as a must-read among people and also PR professionals. Vogue is in a league of its own. Vogue mentions that they have no direct competitors across the board. Occasionally Vogue may be competing with a national newspaper or another monthly glossy, but they always produce something that is unique and different.

 

Vogue is the most influential fashion magazine in Japan, and it was launched back in 1999. Covering everything from the latest looks in fashion and beauty to breaking cultural and social trends, it is recognised for its distinctive perspective and stunning visuals. Vogue Japan is renowned as a multimedia brand communicating with its audience through a monthly magazine, website, mobile apps and SMS. Vogue Japan is one of the most recognized international editions of Vogue, known for a slew of staggering images originally shot for the magazine. Regular contributors are Mario Sorrenty, Inez and Vinoodh and Mert and Marcus to name a few.

Since 2008, the editor-in-chief of the magazine has been Mitsuko Watanabe. Under Watanabe’s stewardship, Vogue Japan has grown into a successful multimedia brand; the print title has a readership of 300,000, while the website receives over 1.2 million monthly visits. The website of Vogue contains all the international pages including the special one for Vogue Japan, which is vogue.co.jp. In the website there can be found beauty related information, lifestyle, latest news about the fashion trends, there is even a special horoscope related page where people have the opportunity to find the monthly fortune telling and many more. 

 

Vogue Japan is showing a certain level of activeness on some social media platforms which happen to be YouTube, Instagram, Twitter and Facebook. On YouTube Vogue Japan has had a presence since 2013. Their channel, Vogue Japan, was created back on August 16, 2013. The channel is the right place for those people who are in search of a daily dose of fashion, and who lack in fashion and style inspiration. As for now, the channel has more than 860K subscribers, there are 1106 uploaded videos and over 286 million total number of views. On Instagram the account is called voguejapan. The audience of this platform is over 1.3 million followers. As for Twitter, Vogue Japan joined this social media platform and created the channel in June 2009. The channel is Vogue Japan and the audience exceeds 865K followers. The last platform on which Vogue Japan has a presence is Facebook. Here, their account is Vogue Japan and the audience exceeds 460K followers.