Tracey Wallace is a marketing generalist who works most often with technology companies. Tracey has deep expertise in content marketing, SEO, partner marketing, lifecycle marketing, integrated marketing, product marketing, brand marketing, event marketing and even in community and social media marketing.
Tracey Wallace came to the sphere of marketing from a journalism background, working originally in the fashion and beauty space, at ELLE and Time OUT New York. She transitioned to reporting on the “ intersection of technology and ecommerce” back in 2-14 with Mashable, interviewing Tristan Walker prior to his founding of Bevel and Joel Spolsky, who is the founder of Stack Exchange, among others.
Tracey Wallace moved into content marketing for technology companies from there, firstly at a big data, data rights company, where she received a cease and desist from Verizon after reporting on their poor data rights practices, she took the article down only after the company updated their website.
After some period of time, Tracey Wallace joined BigCommerce, where she stayed for about four and a half years, building their blog to more than 1 million sessions a month through organic search, managing a small but powerful content team that also produced white papers, by gaining more than 10K downloads per month, and put on the commerce industry’s first digital conference called The Make It Big, featuring Steve Case. Steve is the founder of AOL, also featuring Pauline Brown, the former SVP at LVMH, and more.
Tracey Wallace also ran all partner content initiatives, by helping partners including PayPal, Amazon, Square and more achieve audience viability and increase trust throughout of the box content marketing programs that were not goaled only on a number of emails collected but instead on longevity of the content, engagement of the audience, and more.
Tracey also ventured into DTC world as the Head of Brand marketing at Eterneva, helping them land on Shark Tank, having the early Pandemic, Instagram live series got featured in the New York Times, building brand visibility through influencer marketing and working with the new videographer in order to get the company to go viral on TikTok’s platform.
However, Tracey Wallace missed the tech sphere and found her way back via MarketerHire, where she leads marketing for all of the owned channels including brand marketing, product marketing, lifecycle marketing, content marketing, social media marketing and many more.
As for now, Tracey Wallace is more of a manager than an operator and she is an advocate for freelance and contract hiring to supplement full time teams, manage bandwidth and avoid burnout.
Tracey Wallace is showing a high level on various social media platforms such as Twitter, LinkedIn. Tracey’s Twitter account is Tracey Wallace. She joined this social media platform back in August 2010. As for now, her account has more than 7K followers. The LinkedIn account is Tracey Wallace, and on this platform she has over 4K followers. The Instagram account of Tracey is considered to be tracewall. On Instagram, Wallace shares her lifestyle, photos with friends, family, her wife, and from different events. According to Tracey’s Instagram account she is married to rachelskud, and they have a dog named Idgy Bean, Idgy also has her own Instagram account idgybean.