Netflix is a subscription-based streaming service that allows their members to watch TV shows and movies without commercials on an internet connected device. People have the opportunity to download TV shows and movies to their iOS, Android or Windows 10 device and watch without an internet connection. In 2010, Netflix entered the international market by expanding into Canada. In 2011, Netflix began to expand more. From September 5 to September 12, 2011, Netflix began rolling out its services to over 40 countries in the Latin America and Caribbean regions. Netflix began its expansion into Europe in 2012. By the end of that year, Netflix was streaming in the United Kingdom, Ireland, Denmark, Finland, Norway, and Sweden. In 2013, Netflix launched in the Netherlands, and in 2014 Netflix continued its expansion further into Europe. Expansion to Australia and New Zealand occurred in March of 2015. On February 4, 2015, expansion to Japan was announced to begin during the fall of 2015. On January 6, 2016 at Consumer Electronics Show, Netflix announced a major international expansion into 130 new territories, with this expansion, the company promoted that its service would now be available nearly “worldwide”, with the only notable exclusions including Mainland China, and regions subject to U.S. sanctions, such as Crimea, Syria, and North Korea. The company also announced a partnership with LG to market prepaid services in Asia, Europe, and the Middle East. As of 2021, Netflix is streaming in over 190 countries, not including China, Crimea, North Korea, or Syria.
After a very famous Japanese series called “ Squid Games”, Netflix decided to expand and reach Japan. For Netflix, Japan is home to extraordinary talent who shape the cinematic history of the world. By the help of an outside research it is known that Japan now represents Netflix’s largest consumer base in the Asia-Pacific region, having possibly overtaken English language early adoption territory Australia.
In recent months, Netflix has announced other moves that deepen its roots in Japan. In March 2021, it announced that they had signed a long-term lease on studio space in Tokyo to be used for local productions. Later, in September, it set up a creator’s lounge, complete with artists in residence intended to embed it further in animation. Lately Netflix unveiled content pacts with both Tokyo Broadcasting System and Nippon TV. Netflix has not disclosed its Japanese financial commitment to date, nor publicly set itself an investment target for the future unlike South Korea, where at the very beginning of the year it committed itself to spending about $500 million in 2021.
People can become members of Netflix by the help of the website netflix.com. Netflix Japan has accounts on YouTube, Instagram, and Twitter, where people can get the latest news about upcoming events and movies. The YouTube channel is Netflix Japan and has over 791K subscribers. The Instagram account is netflixjp. The audience on this social media platform exceeds 270K followers. As for Twitter, the channel, Netflix Japan, has more than 486K followers.