Nayna Florence

Nayna Florence is a breath of fresh air and loves to spread positivity through all her content. Whether she is vlogging her days at University, sharing her vegan meals or her sustainable fits of the day, her aim is to always leave her audience happy and inspired.

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As a young Gen Z voice of today, Nayna cares deeply about issues such as animal rights, veganism and sustainability and she has built a strong level of trust with her audience surrounding her ethical choices. Without judgment, Nayna gently educates her followers on how we can be living greener and in a way that’s kinder to the environment. Her authenticity is super clear and she is one of the kindest, sweetest people on the internet.

Having a conversation or interview with Nayna Florence, you would hardly know she has more than 200 thousand YouTube subscribers, over 117 thousand followers on Instagram, and just signed with a management team. Nayna is unassuming, genuine, and wants to stress that she is not a  celebrity. Once Nayna mentioned “Sometimes people will DM me to tell me they saw me in the library and were too scared to say hi, which is so awkward,” she says. “I mean, I am probably more nervous to talk to you than you are to me.” 

In general it is the grounded energy that brings Nayna success as a lifestyle YouTuber. Her videos radiate #Edigirl energy with her vegan “What I Eat in a Week” content and shots of Arthur’s Seat from her kitchen window. But Nayna is more than just an Edinburgh student with aesthetic vibes and a vlog camera. When Nayna sits down with her morning avocado toast to talk about her day of lectures ahead or turns on the camera when she is curled up in a hoodie on a Friday night, she hits the YouTube gold standard: she makes her aesthetic and appealing life look attainable to the average viewer. More than that, she makes you feel like you are watching a friend.

Even with her success, we can see that Nayna still struggles to take on the role of celebrity. Besides the DMs she receives from people who have spotted her in the library or at Teviot, she explains, “I’ve only been recognised and come up to a few times at uni.” What about vlogging in public? That’s a hard no. “I barely ever vlog in public. In uni, I would never, ever, ever. I would never just sit down and talk in public. I’m so awkward about that,” she said during one of her interviews. Nayna might be a public figure, but that aspect of the job is not very appealing to her. Nayna says, “It sounds counter-intuitive with the whole YouTube thing, but I don’t really like drawing attention to myself, especially in person. Like, you know how you have those outfits where it’s like, ‘I would only wear this on holiday’? It’s kind of like that.”

There’s no question that Nayna works hard at what she does. One look at her videos shows the amount of time and effort she puts into her uploads. But for her, YouTube remains low-key. For one, she’s not particularly bothered about upping her tech game. She explains, “I definitely want to but I feel like not now. Like, until January, I was filming on my phone. There’s no point upgrading to stuff I don’t know how to use.”