Jiff the pomeranian — also known as Jiffpom — has over 10 million followers on Instagram and over 30 million followers across social media. He is one of the most followed pet influencers.

He first appeared in Katy Perry’s music video for Dark Horse in 2014 and started his career as a celebrity actor and personality who meets celebrities and influencers from all around the world. He won a lot of awards, has appeared on many TV shows and helped Zuckerberg present his new AR filters for Instagram, demonstrating them live from the stage.

He is a foodie and likes to dress up like other fluffy animals.