James Charles is an American YouTube personality, make-up craftsman and well-known social media celebrity. James is the most-followed beauty influencer on YouTube. But not only. He also has 21 million TikTok followers. A few of his most well known uploads include a video of him applying Kylie Jenner’s Halloween make-up, him doing Charli D’Amelio’s make-up and buying a fake reproduction of his make-up palette.