Ilana Wiles

Followers: 463.3K
Comments/Likes: 2.76
Engagement: 1.98
The Mango Score is a metric helping assess influencers. It takes into account a weighted average of several criteria, such as Number of Followers, Engagement Rate and Comments/Likes ratio
30 mango-score


You know those super neat, organized, and well-rounded Mom stuff you see on Pinterest like ‘the family’s daily schedule board’ or ‘the family’s weekly chores’ or ‘the family’s monthly events’ and like it’s all color-coded with stickers and individualized sections… The kinda Mom that has separate laundry baskets for each family member… Now if you imagined some tyrant Mom that breathes down your neck… Think again… But if you imagined a fun-loving, creative, hilarious, control-freak Mom… ding, ding, ding… That’s right – Ilana Wiles is the perfect fit for this description.
She lives primarily in New York with her husband Mike and their kids in downtown Manhattan. Their daughters are Mazzy and Harlow. Ilana actually shared about how starting a YouTube channel was mostly for the kids because as they grew older they were more interested in participating through making videos rather than simply being the main subjects of her blog.
Everything started from the Mom influencer getting laid off from her big corporate job once she returned after giving birth to her firstborn. Ilana Wiles went from being an advertising creative director to a Mom blogger. At first, she didn’t think much of it. She thought it would be something she does on the side and thus had plans of starting to look for a job. But as time passed and the importance of digital marketing, advertising, and social media grew, the mother of two realized that she can become her own boss and have a schedule that best works for her. Using her 15 years of experience in creating TV commercials and ad campaigns for international brands, Ilana Wiles turned her blog into a six-figure business.


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Ilana became so popular while maintaining her quality content that she was even featured in Forbes as one of the Top Influencers in Parenting back in 2017. Contrary to the widespread opinion, becoming a mother did not end Ilana Wiles’ career. It put her career right where it was meant to be and ever since it has only grown while allowing her to spend more time with her family and making it fun. Ilana is known as Mommy Shorts, which is the name of her blog as well as her YouTube channel.

Wiles’ YouTube channel is as organized as her blog. Ilana’s YouTube channel is divided into clear playlists – we got:
-Travel Tube
-Mazzy & Harlow Tutorials & Challenges
-Mommy Shorts collabs
-Harlow Unplugged
-Popular Uploads
-Mommy Shorts YouTube Kids Awards
-The Mommy Shorts Show
The last one is a mini TV series about Ilana Wiles’ experience of taking care of her kids while interviewing celebrities like Julianne Moore – very entertaining. The rest are pretty self-explanatory.

Ilana Wiles is the author of The Mommy Shorts Guide to Remarkably Average Parenting. She also runs three successful and very entertaining Instagram pages full of hilarious memes and videos: @mommyshorts; @averageparentproblems; and @mommyshortssquad. Other than her personal stories, Ilana likes to post parenting charts. She does a lot of photo contests, comment competitions, and giveaways.

If you’re looking for an almost journalistically detailed, well-rounded, and informative collection of tips, advice, and inspiration on Mom stuff and lifestyle, then you should follow Ilana. But even if you’re not interested in any of that, you will still benefit by following her because of her approach as an influencer and one of the most successful bloggers on parenting.

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