How to Find TikTok Influencers For Your Brand?

Want to team up with TikTok influencers to grow your brand? TikTok is full of creative content creators who can help take your brand boost awareness and engagement. But how do you find TikTok influencers that match your brand and bring more value to you? In this article, we’ll show you simple steps on how to find TikTok influencers and partner with the right ones!

Finding Influencers on TikTok

TikTok hashtags are an inseparable part of the platform because of challenges that are highly popular by the TikTok community. TikTokers create trends and challenge each other, mostly by dancing the same dance, repeating the same tricks, using the same music,

However, every TikTok user aims to make it even more creative and fun, because that can help them appear on the recommendations page and gain millions of followers overnight.

To find influencers covering specific topics, start searching relevant TikTok hashtags for your niche, for example, if you’re looking for travel influencers, you an simply search #travel and then go to Users or Videos section to discover profiles with many followers or videos with the most impressions. This way you’ll find top TikTok influencers in that specific niche.

The TikTok creator marketplace is another way of finding TikTok influencers. You should apply as a brand and within 1-2 days you’ll be able to view the TikTokers who are open to collaboration.

After your request is approved, you can start your your campaign and invite influencers to join it. You can find influencers by choosing different criteria, such as the influencer’s age, average views, audience country, etc.

Related: TikTok Engagement Rate Calculator

How to Find TikTok Influencers with ViralMango?

ViralMango Influencer Discovery and Analytics is an advanced and easy-to-use tool for finding influencers. It lets you quickly discover influencers across Instagram, TikTok, and YouTube using advanced filters. You can find influencers on TikTok by location, age, gender, and interests. Search for specific keywords, hashtags, and brand mentions to discover creators that match your brand.

You can export the list of discovered influencers, or further analyze each influencer’s in-depth stats.

ViralMango’s algorithm provides comprehensive and precise influencer profile check reports, focusing on audience quality and how well the influencer aligns with your brand. You can get started here: find and analyze influencers.

 

 

How to Find TikToker Influencers’ Emails

So, you’ve prepared your TikTok influencer list and don’t know how to reach them? Don’t worry—finding their contact info is easier than you think! Here are some simple ways to track down their email address:

Check Their TikTok Bio

Many TikTokers include their email right in their bio, making it super simple to reach out. If you spot an email there, it’s a clear sign they’re open to collaborations.

Look at Their Instagram

TikTokers often link their Instagram profiles to their TikTok accounts. If their email isn’t in their TikTok bio, click through to their Instagram. If it’s a business account, you’ll usually find an Email button on their profile (only visible in the Instagram mobile app).

Check Their YouTube Channel

Some TikTokers link their TikTok to their YouTube channel. If they do, head over to their YouTube profile and check the About section. You’ll likely find a contact email there.

With a little digging in their TikTok bio, Instagram profile, or YouTube channel, you can easily find a TikToker’s email and send your offer! If an influencer doesn’t share their email address publicly, it might be a sign that they’re not open to collaboration. You can try contacting them directly on TikTok, but the chances of getting a response are lower.

How to Outreach TikTok Influencers

Reaching out to TikTok influencers can be tricky, especially since the popular ones get tons of messages every day. To stand out, you’ll need to level up your outreach game. We’ll break down the process below.

 

Think of a Good Subject Line

Short and direct subject lines work best. Here are a few examples that have worked wonders for me:

• “[Influencer’s First Name] x [Brand Name]: Collaboration Offer”

This is a classic that works because it’s clear and straight to the point. Influencers are always on the lookout for partnerships, and this subject line tells them exactly why you’re reaching out. I’ve gotten over a 90% open rate with this one!

• “Trying to Reach [Influencer’s First Name]: Collaboration Offer”

This one is friendly and sounds genuine, which helps you stand out.

It might sound ridiculous, but one good hack to stand out in an inbox full of emails, is to intentionally forget to put a subject line. Yes, no subject line at all! That worked for some brands, but leave it as the last shot.

 

Write the Perfect Pitch

When it comes to your pitch, keep it short and sweet. Influencers are busy, so they won’t have time to read your life story. Instead, focus on these key points:

• What You’re Proposing: Briefly explain your idea for the collaboration.
• What’s in It for Them: Be clear about the benefits—what they’ll get out of it.
• Next Steps: Let them know how they can move forward if they’re interested.

Make it easy for them to say yes by being clear and concise!

Read our comprehensive article about Influencer Outreach Best Practices.

Partnering with TikTok influencers is still relatively new, but it’s worth the challenge. Every new platform offers opportunities for early adopters, and those who act fast get the biggest rewards.

While big brands have long been using TikTok influencer marketing, many small brands are still sticking to Instagram. Don’t be afraid to step out of your comfort zone—you might just discover the perfect way to grow your brand!

To Sum Up

Finding TikTok influencers for your brand comes down to knowing where to look and making smart choices. Whether you’re browsing hashtags, checking out TikTok’s Creator Marketplace, or discovering influencers through ViralMango, there are plenty of ways to connect with the right ones.

Partnering with the right TikTokers can help you reach new people, grow your brand, and even boost your sales. Just make sure to choose influencers whose content, audience, and vibe match your brand. So, get out there and start building those exciting collaborations!