filipino influencers

Top Filipino Influencers to Follow in 2022

The Philippines is a country full of incredibly talented and inspiring people. You’ve come to the right place if you’re looking for Filipino influencers to follow on social media. We have enlisted some of the greatest and most influential Filipino personalities on the internet.

They have achieved great success in their own field, and they are all fantastic role models for anyone looking to achieve greatness. These influencers have something special, from entrepreneurs to artists to athletes, that can inspire us all. These individuals are changing the way Filipinos think and behave, and they are worth following.

Bea Alonzo

Niche: Modeling, Acting


Brands they’ve worked with: L’Oréal Paris, Landmark, Swatch, BPI.


Facts about Bea Alonzo:

The real name of Bea Alonzo Phylbert Angelli Ranollo Fagestrom.

Bea was born and brought up in Rizal.


Personal Life:

Bea Alonzo is a Filipina beauty, actress, model, and singer. She struggled at first, but after she broke through, she never looked back, paving the road for her to become a worldwide sensation. She was praised for her work in films such as “Now That I Have You” and “Dreamboy” in the early stages of her acting career, and she began her TV career at the same time. 


After their success, she continued to play significant roles in her projects and gradually established herself. Next, she landed the lead role in the sitcom ‘I Love Betty La Fea,’ which was a remake of an American sitcom. 


Earnings: The estimated net worth of this Filipino actress is $6 million.



Rabiya Mateo

Niche: beauty pageant winner, modeling


Brands they’ve worked with: Nivea, Pantene, Pond’s


Facts about Rabiya Mateo:

The real name of one of the most famous Filipino influencers is Rabiya Occeña Mateo.

Rabiya was born and brought up in the Philippines.


Personal Life:

Rabiya belongs to a family who struggled financially. Adding to it, she bravely got out of her family issues after her parents got divorced and went on to become a beauty pageant. Even though she is a trained and licensed physical therapist, she chose the path of modeling that took her to great heights.


Soon enough, she was named Miss Iloilo Universe 2020 on January 23, 2020, thus becoming the first woman to hold the title. She used her money to prepare meals for the frontliners of the Iloilo Doctors Hospital during the pandemic in 2020.


Earnings: The estimated net worth of Rabiya is $1 million.


Ivana Alawi

Niche: Acting, Modeling


Brands they’ve worked with: Nike, Maybelline


Facts about Ivana Alawi:

The real name of this Filipino actress is Mariam Sayed Sameer Marbella Al-Alawi.

She was born and raised in Manila, Philippines.


Personal Life:

Ivana Alawi is, without a doubt, one of the most attractive Filipino influencers on Instagram. Her attractiveness extends beyond her complexion since she is a clever woman with a wide range of abilities. Talking about her unique features, Ivana Alawi is a slim-fit woman with dark brown hair and dark brown eyes. 


She is well-known for her western attire. Furthermore, her YouTube channel features beauty tutorials, video diaries, life hacks, and singing videos. Ivana Alawi’s YouTube channel has over 15 million subscribers, making her one of the Philippines’ most popular YouTubers.


Earnings: The estimated net worth of this Filipino influencer ranges between $4.8K – $107.8K.


Earnings: The net worth of Claire is not confirmed yet.


Heart Evangelista

Niche: Acting, Fashion


Brands they’ve worked with: Chanel, Dior, Hermes


Facts about Heart Evangelista:

Heart Evangelista was named Love Marie Payawal Ongpauco when she was born.

She was born and brought up in Manila, Philippines.


Personal Life:

Heart, one of the most famous influencers in the Philippines, is also the wife of Francis Escudero, the current governor of Sorsogon and so the First Lady of Sorsogon. Evangelista began her modeling career at the age of 13 after being discovered by a talent agent. 


G-mik, Trip, Bcuz of U, Ay Ayeng, Mulawin vs. Ravena, and Luna Mystika were among her subsequent films and series. Her solo exhibitions as a painter at the Ayala Museum and Galerie Joaquin were hugely successful. Heart is also a supporter of LGBTQ rights and is involved with several animal and children’s charities.


Earnings: The estimated net worth of Heart is $4 million.



Beatrice Luigi Gomez

Niche: Modeling


Brands they’ve worked with: N/A


Facts about Beatrice Lugi Gomez:

One of the most beautiful Filipino influencers, Beatrice, was born on February 23, 1995.

A single mother raised her in the Philippines.


Personal Life:

Beatrice is a Filipina model, community development worker, athlete, military sergeant, and Miss Universe Philippines 2021, winner. Lugi made history by becoming the first openly bisexual woman to be crowned Miss Universe Philippines.


Furthermore, Beatrice is one of the founders of BEyouthfulPH, an organization that helps disempowered and impoverished children in various parts of the Philippines improve their life. One of the organization’s projects focuses on youngsters who have run afoul of the law, inspiring and guiding them to become more proactive and law-abiding citizens of the Philippines.


Earnings: Being one of the choicest Filipina Instagram influencers, Beatrice has an estimated net worth of $5 million.



Anne Curtis

Niche: Acting, Hosting


Brands they’ve worked with: L’Oréal Paris, Revlon


Facts about Anne Curtis:

Anne was born and raised in Victoria, Australia.

She then shifted to the Philippines with her family.


Personal Life:

Curtis is one of the most influential Filipino influencers. She was named one of the top 100 internet stars in the Asia-Pacific area by Forbes Asia. Furthermore, she is still the most prominent Instagram personality in the Philippines, having over 17 million followers as of 2021.


On the personal front, Curtis and her longtime boyfriend, restaurateur and culinary blogger Erwan Heussaff, were engaged in December 2016 and married on November 12, 2017, in Queenstown, New Zealand. On March 2, 2020, Curtis gave birth to her first child, Dahlia Amélie. The name “Dahlia” was derived from Curtis’ character in her debut film, released in 1997.


Earnings: The estimated net worth of Anne is $10million.


Marc Nelson

Niche: Music, TV


Brands they’ve worked with: MTV, Myx


Facts about Marc Nelson:

Marc was born in Philadelphia, Pennsylvania.

He had a melodious voice in his genes, making him one of the most famous Filipino male celebrities.


Personal Life:

While still a student at Philadelphia’s High School of Performing Arts, Marc Nelson was a member of Boyz II Men. However, Nelson left the band before their first album was published to pursue a solo career. He had a hit after obtaining a solo deal with Capitol Records. 


Nelson began to focus his talents as a songwriter after the publication of his solo album. Next, Nelson met the four members of Az Yet through Babyface and was added to the lineup. Furthermore, Marc was also a part of the R&B supergroup Blayse, which he co-founded.


Earnings: Marc has accumulated an estimated worth of $1.1 million.


Angelica Panganiban

Niche: Acting


Brands they’ve worked with: L’Oréal Paris, Jollibee


Facts about Angelica Panganiban:

Angelica Jane Charlson got her last name Panganiban from her foster parents.

She was born and raised in Payatas, Quezon City.


Personal Life:

Panganiban garnered Best Child Actress awards for her exceptional performances in films. Jenny made a memorable cameo in the 1993 Maricel Soriano drama film Separada, for which she won two Best Child Actress awards. At 18, she earned the lead and title part in the movie Santa Santita in November 2004. 


Panganiban has been cast in the upcoming Kapamilya Channel series Walang Hanggang Paalam. She also revealed that Walang Hanggang Paalam would be her final drama show before retiring from teleseryes, while she added that she would not leave ABS-CBN or acting.


Earnings: Being one of the most loved Filipino influencers, Angelina has an estimated net worth of $3 million.



Yassi Pressman

Niche: Acting, Modeling


Brands they’ve worked with: Adidas, H&M, Colgate


Facts about Yassi Pressman:

Yassi is among the most beautiful Filipino influencers with a British descent.

She was born and brought up in British Hong Kong.


Personal Life:

In 2006, the Filipina beauty was cast in the ABS-CBN drama series Gulong ng Palad. Before shifting to GMA Network three years later, she played the young Luisa. In 2013, Yassi left the GMA Network and signed a deal with Viva Entertainment. She was cast as Lorraine “Lory” Keet in the film Diary ng Panget a year later, in 2014.


Coming to Yassi’s dating life, Jon Semira is said to be her boyfriend. She was linked romantically to fellow Filipino actress Coco Martin earlier this year. Because neither party has confirmed or denied the claims, they are only speculations.


Earnings: The estimated net worth of Yassi is $1 million.



Solenn Heussaff

Niche: Acting, hosting, painting


Brands they’ve worked with: L’Oréal Paris, Maybelline, Metrobank, Colgate


Facts about Solenn Heussaff:

Solenn was born in Makati City, Philippines.


Personal Life:

In the reality show Survivor Philippines: Celebrity Showdown, Solenn Heusaff became a fan favorite. Solenn was also one of the most divisive castaways, and during the show’s run, she was a trending subject on Facebook and other social networking sites. GMA Network had numerous projects lined up for her after Survivor Philippines.


Coming to her private life, Heussaff began dating Argentine businessman Nico Bolzico in 2012. Heussaff confirmed her engagement to Bolzico in December 2014. On May 21, 2016, the pair married in Combourg, France. Next, she revealed her pregnancy on Instagram in August 2019. On January 1, 2020, Heussaff gave birth to a girl at St. Luke’s Medical Center in Taguig.


Earnings: Solenn is one of the richest Filipino influencers with a whopping net worth of $275 million.



Alden Richards

Niche: Acting, modeling


Brands they’ve worked with: Coca-Cola, Bench


Facts about Alden Richards:

The real name of Alden is Richard Reyes Faulkerson Jr.

The Filipino actor was born in Quezon City and was brought up in Santa Rosa, Laguna.


Personal Life:

He began his modeling profession at an early age to help support his family and has since grown into a celebrity in his own right. He made his first great impression with his outstanding performance in the fantasy series ‘Alakdana,’ for which he won the Golden Screen TV Award.


His self-titled debut album received positive reviews and helped him break into the mainstream entertainment business. Furthermore, His second album, ‘Wish I May,’ reached number one in the Philippines. Alden now has a substantial social media following, thus making him one of the most famous Filipino influencers.


Earnings: The estimated net worth of Alden ranges between $2 to $5 million.


Alexa Ilacad

Niche: Acting, modeling


Brands they’ve worked with: Bench, McDonald’s


Facts about Alexa Ilacad:

Alexa was born in the Philippines in February 2000.


Personal Life:

When she joined the comedy show Goin’ Bulilit in 2008, she shot to fame. But, even before that, she had already established herself as a commercial model on Philippine television. Alexa got her first starring role in the second season of the youth-oriented comedic TV sitcom Luv U in 2013 as Lexie Domingo. 


She started uploading Beauty, Lifestyle, and Travel vlogs and Song Music Covers on her YouTube channel in 2016, making her one of the best Filipino influencers. In the same year, she and Aguas secured roles as Patricia Hernandez and Paolo Acosta in the fourth season of the famous series Doble Kara.


Earnings: Alexa has amassed a whopping net worth that is estimated to be $4.5 million.


Kim Domingo

Niche: Modeling, acting


Brands they’ve worked with: Smart, Vivo


Facts about Kim Domingo:

Kim Domingo was born and brought up in Quezon City.

She has a professional degree in dentistry from Our Lady of Fatima University.


Personal Life:

Kim got her big breakthrough Dubsmash. She gained notoriety in 2014 with her remix of “Twerk It Like Miley.” The following year, she got a contract with GMA Network’s talent agency and landed roles on Juan Happy Love Story and Bubble Gang, where she is now a regular. Domingo was featured on the December 2015 and January 2017 covers of FHM Philippines.


In August 2016, Domingo inked a recording contract with GMA Records. She then released “Know Me,” her debut single, which featured international rapper C-Tru. Next, in October 2016, Ginebra San Miguel announced Domingo as their 2017 calendar girl.


Earnings: The estimated net worth of Kim Domingo ranges between $1 to $5 million.



Heaven Peralejo

Niche: Modeling, acting


Brands they’ve worked with: Smart, Jollibee


Facts about Heaven Peralejo:

She was born and raised in Makati, Philippines.

Heaven is among the choicest Filipino influencers who appeared on reality shows.


Personal Life: 

Heaven’s career in the entertainment industry began in 2016 when she was chosen as one of the teen housemates of the ABS-CBN reality show Pinoy Big Brother: Lucky 7. She had already started her career by appearing in minor roles on local shows and even in a film.


Coming to her dating life, Peralejo was in a relationship with Jimuel Pacquiao, Jinkee and Manny Pacquiao’s son, until August 7, 2019. Peralejo was in a relationship with Kapamilya actor Kiko Estrada until October 2021, when she stated they were no longer together.


Earnings: The estimated net worth of Heaven is $1.5 million.



Kokoy de Santos

Niche: Modeling, acting


Brands they’ve worked with: Smart, Coca-Cola


Facts about Kokoy de Santos:

Kokoy’s real name is Ronald Marquez de Santos Jr.

This Filipino actor was in Cavite, Philippines.


Personal Life:

His film Fuccbois was an official entry in the 15th Cinemalaya Philippine Independent Film Festival, and it earned him his first acting break. He was cast as one of the notable characters in the Gameboys series in May 2020. It’s a boys’ love (BL) series in the Philippines, produced by The IdeaFirst Company. 


In this thirteen-part web series, the movie tells the story of two young guys who met online during the COVID-19 pandemic. He plays Gavreel Alarcon with Elijah Canlas, who plays Cairo Lazaro, a well-known online game streamer.


Earnings: Since Kokoy’s one of the most reputed Filipino influencers, his estimated net worth ranges between $1 to $5 million.



Alice Dixson

Niche: Modeling, beauty, acting


Brands they’ve worked with: L’Oréal Paris, Jollibee


Facts about Alice Dixson:

Alice was born in Florida, US.


Personal Life:

Alice Dixson is one of the actresses credited with establishing the Philippines as a global cinema destination. Alice has remained relevant in the market because of her eye-catching attractiveness, with most of her followers impressed by her natural smile and pleasant nature. Her debut part was as Faye, a fairy princess in the film Okey Ka, Fairy Ko!


Coming to her private life, she married Ronnie Miranda in 1999. The couple had been living apart for some time before their breakup. They both chose to go their separate ways in 2013. They were married for around 13 years.


Earnings: The estimated net worth of this Filipino actress is $16 million.



Albert Martinez

Niche: Acting, directing, producing


Brands they’ve worked with: Globe, Smart


Facts about Albert Martinez:

Albert is one of the most famous Filipino male celebrities who was born in Manila, Philippines.

Even though he was born in 1961, he still looks charming.


Personal Life:

His most prominent part is in the Filipino soap opera May. In the television series Princess and I, he played King Anand, a role he was born into. He played Glenn in the 1980 series Anna Liza for the first time. In 2010, Albert made his feature film debut with Rosario.


Albert was married to Liezl Sumilang from 1985 until she died in 2015. An interesting fact about them as a couple is that  In the late 1980s, the couple owned 46 massage therapy shops across California. Furthermore, they were blessed with three children.


Earnings: The net worth of Albert is not yet known.



Dawn Zulueta

Niche: Acting, hosting


Brands they’ve worked with: L’Oréal Paris, Coca-Cola


Facts about Dawn Zulueta:

The Filipino actress was born in Manila, Philippines.

Dawn is five feet and seven inches tall.


Personal Life:

Her first television appearance was as a model for a toothpaste ad, and she immediately drew widespread attention. She later appeared as a singer and dancer on numerous television shows. With her alabaster skin and angelic beauty, Rachel was persuaded to join the film profession by Viva Films’ Vic del Rosario and Mina Aragon.


When she won Best Actress and Best Supporting Actress in the 1992 FAMAS Awards, she became the first and only Filipino actress to win two major acting awards in the same year. She was also included in the Top 10 Filipina Actresses of the 1990s list published by Manila Standard in 1999.


Earnings: The net worth of Dawn Zulueta is not yet confirmed.



Maureen Wroblewitz

Niche: Modeling, acting


Brands they’ve worked with: N/A


Facts about Maureen Wroblewitz:

Maureen Christa Pojas Wroblewitz is more popularly known as Maureen Wrob.

She was born in Riyadh, Saudi Arabia.


Personal Life:

Maureen was scouted by a modeling agent on Instagram when she was 15 years old and traveled to the Philippines to pursue a modeling career. She was a part-time model and student until appearing on Asia’s Next Top Model in 2017. She won a Subaru Impreza and the opportunity to work as a model with Storm Model Management in London as the competition’s winner.


Maureen Wrob signed a contract with Star Magic in 2021. As of now, Wroblewitz, who represents Pangasinan, has been named one of the Top 28 delegates. Wrob also serves as an ambassador for the ICanServe Foundation, which provides support to cancer survivors.


Earnings: The estimated net worth of Maureen ranges between $1 to $5 million.



Isabelle Daza

Niche: Modeling, acting


Brands they’ve worked with: L’Oréal Paris, Maybelline


Facts about Isabelle Daza:

Isabelle was born in Manila, Philippines.

She is the daughter of Gloria Diaz, the reigning Miss Universe in 1969.


Personal Life: 

She worked as a preschool teacher after graduating from De La Salle University. She debuted on Party Pilipinas after signing a deal with GMA Network Center. Her debut appearance on television was on Show Me Da Manny, a game show hosted by boxing champion Manny Pacquiao.


Daza announced her engagement to her seven-year boyfriend, French businessman Adrien Semblat, in February 2016. On September 10, 2016, the pair married in the San Francesco Church in Tuscany, Italy. Isabelle gave birth to her first child, Balthazar Gabriel Daza Semblat, on April 1, 2018. Daza and Semblat revealed they were expecting their second child in December 2020.


Earnings: The estimated net worth of Isabelle Daza lies between $1 to $5 million.


From beauty influencers to foodie vloggers, the Filipino community has it all. If you’re looking for someone who can help promote your brand or product with a video review on social media, these top five users are perfect picks. 


Their niche identifies them, and you’ll learn more about them than just how many followers they have or what kind of weights they earn from ads posted on social media platforms like Instagram. So what are you waiting for? Go follow them now. And don’t forget to share it.