Before, when you set up an Instagram shop, a “Shop Now” button appeared on your account, under your profile description. A shoppable tab was also available. However, in a bid to simplify the design and user experience of the app, Instagram has decided to remove the shop button, as well as the shop tab. Instead, shoppable posts now appear in the feed similar to regular posts, with a shopping cart sign on them. Once the users open the post, a “View Shop” button will appear, which will redirect them to your Instagram shop.