How do influencers connect with brands?

Influencers connect with brands in a few different ways. One way is by directly reaching out to brands you’d like to work with. Send them a message or email introducing yourself and explaining how your content fits their brand. Another way is through influencer platforms where brands are always on the lookout for influencers that match their target audience. Keep engaging with brands on social media too—tag them in your posts and show interest in what they do. Building a relationship first can make it easier to pitch your idea for a brand deal.