Pricing your sponsorships depends on several factors, like your follower count, engagement rate, and the type of content you’re creating. Start by checking what other influencers in your niche are charging, but also consider the value you’re bringing to the brand. If you’re a smaller influencer, you might start with lower rates to build up your portfolio, but as your audience grows, you can raise your rates. When pricing, think about the type of content you’re creating—video content or posts that require a lot of effort might be worth more. It’s important to find a balance and be fair to both you and the brand. Want to know how to charge for a sponsored post. Check out our Instagram money calculator.