Black Friday Marketing for Creators: All You Need to Know

Black Friday is one of the biggest shopping events of the year, and it’s a great chance for creators to connect with their audience and boost sales. People are looking for deals, so whether you’re selling digital products, affiliate goods, or services, you can take advantage of this busy time to grow your business. To make Black Friday marketing a success, be prepared, get creative, and have a smart marketing plan.

By offering deals your audience can’t resist and making engaging content, you can attract more traffic, boost your visibility, and build strong customer relationships. In this guide, we’ll go over the top tips to help creators make the most of Black Friday and the holiday season.

Pre-Black Friday Marketing Prep

To win on Black Friday, the work starts long before the big day. You’ll need to get your audience excited, set up your online presence, and get your marketing game ready in advance.

Build Hype and Anticipation

Get your followers excited about your upcoming Black Friday deals early! Start teasing what’s to come on social media, email newsletters, or even blog posts. You can:

• Add countdown timers to your website or social media posts.
• Share behind-the-scenes sneak peeks of what you’re planning.
• Offer a preview of your discounts or bundles to your email subscribers or most loyal followers.

This builds excitement and ensures that when Black Friday comes, your audience will be ready to buy.

Optimize Your Online Presence

Make sure your website, product listings, and social media profiles are fully prepared for extra traffic. Here’s what to check:

• Website speed: A slow website means missed sales, so make sure your site runs smoothly.
• Easy navigation: Make it simple for visitors to find your Black Friday deals.
• Mobile-friendly: More people shop on their phones now, so ensure your site looks great on mobile devices.

If you’re doing email marketing, start organizing your email lists now so you can send personalized offers.

Collaborate with Brands or Partners

Teaming up with other brands or creators can help you reach more people. You could:

• Bundle your products with someone else’s to offer even more value.
• Run a giveaway with a fellow creator to build excitement before Black Friday.

Use your online media kit to reach out to potential partners. If you don’t have a media kit, create it on ViralMango in a couple of clicks.

Creating Black Friday Offers People Can’t Resist

The key to Black Friday success is offering deals that people *have* to grab. Here are some ideas for creating offers that will get your followers excited to buy.

Discount Digital Products

If you’re a creator selling things like eBooks, online courses, or design presets, offering big Black Friday discounts is a great way to drive sales. Some ideas include:

• Offering 50% off (or more!) on your most popular items.
• Creating special bundles of related products at a discounted price.
• Running a “Buy One, Get One Free” (BOGO) deal.

Since digital products don’t have inventory limits, you can afford to offer bigger discounts while still making a profit.

Bundle Services and Products for Extra Value

Bundles are a great way to increase the value of your offer while getting customers to spend more. You could:

• Bundle a digital product with a physical item (like an eBook with a signed print).
• Combine services (like one-on-one coaching along with access to an online course).

Make sure to clearly show how much customers are saving with the bundle so they see the value right away.

Offer Exclusive or Limited-Edition Products

Nothing says “buy now” like a limited-time or exclusive offer. Create urgency and excitement by offering:

• New products or services that are only available on Black Friday.
• Limited-edition physical items, like signed merchandise or exclusive prints.
• Special bonuses for Black Friday purchases, like behind-the-scenes content or VIP memberships.

Black Friday Marketing Strategies

Even the best deals won’t sell themselves! You’ll need a solid marketing strategy to get the word out about your Black Friday offers.

Here are a few ways to spread the word:

Social Media Campaigns

Social media is one of your most powerful tools for Black Friday. Use platforms like Instagram, TikTok, and YouTube to:

• Post engaging videos and photos to showcase your deals.
• Use hashtags like #BlackFriday, #ShopSmall, or #SupportCreators to reach more people.
• Host live streams where you walk through your offers and answer questions in real time.
• Team up with influencers or other creators to cross-promote your deals.

Black Friday Email Marketing

Email is still one of the best ways to promote your Black Friday marketing deals. Some email strategies include:

• Early access for subscribers: Give your email list early access to your deals as a reward for their loyalty.
• Countdown emails: Send reminders as Black Friday approaches to create a sense of urgency.
• Segmented offers: Customize your deals for different types of customers, like new buyers versus returning ones.

Paid Ads and Promotions

If you have the budget, consider running paid ads to reach more potential customers. You can:

• Run targeted ads on Facebook, Instagram, or Google to reach people interested in products like yours.
• Use retargeting ads to remind people who visited your site but didn’t make a purchase.

Just keep an eye on your ad spend—competition for ads can get fierce during Black Friday!

Related article: How to Become a Fashion Influencer: Beginner’s Guide

Partnering with Brands

Working with brands during Black Friday can help you reach new audiences and build credibility.

Here are some ways to team up with brands:

• Affiliate promotions: Partner with brands that fit your niche and earn a commission when your followers buy from them.
• Co-branded giveaways: Team up with a brand for a giveaway to boost traffic and followers for both of you.
• Sponsored content: Some brands may pay you to feature their Black Friday deals in your content but only promote brands that your audience will trust.

Always be transparent with your audience when promoting affiliate products or sponsored content.

Leveraging eCommerce Stores

If you have an eCommerce store, Black Friday is the perfect time to highlight your products and attract new customers. Here’s how:

• Create a Black Friday page: Make a special page for your Black Friday deals so it’s easy to find everything in one place.
• Offer free shipping: People love free shipping, and it can reduce cart abandonment. Try offering it for Black Friday to encourage more sales.
• Upsell and cross-sell: Show customers related products or bundles that go well with what they’re buying to increase their order.
• Add more payment options: Make sure you offer a variety of payment methods (like PayPal or Apple Pay) to make checking out as smooth as possible.

Content Strategy During Black Friday

Your content will play a huge role in getting your audience excited and ready to buy. Here are some tips for making content that stands out during Black Friday:

Create Engaging Content Across Platforms

Each platform has its own strengths. Try using:

• Videos: Make tutorials, product demos, or behind-the-scenes videos to show what’s going into your Black Friday prep.
• Live streams: Walk your audience through your products, answer questions, and offer special deals to those who join.
• Behind-the-scenes content: Share the creative process behind your products or services to connect with your audience.

Use Urgency and Scarcity

Make sure your content creates urgency and scarcity. Use phrases like:

• “Only available today!” or “Offer ends at midnight.”
• If you’re offering limited-edition products, let your audience know how many are left in stock to encourage quick decisions.

Collaborate with Other Creators

Teaming up with other creators can expand your reach. Some ideas include:

• Doing Instagram takeovers where you and another creator swap accounts for a day to promote each other’s deals.
• Hosting joint live streams to tap into each other’s audiences and show off your deals together.

Post-Black Friday Engagement

Once your Black Friday marketing campaign is over, don’t forget to stay engaged with your customers to keep the momentum going.

Follow-Up with Customers

Send thank-you emails to everyone who made a purchase. Make it personal and offer something extra, like:

• A small discount for future purchases.
• Early access to future products or sales.

You can also ask for feedback to learn about their experience and gather testimonials.

Extend Deals for Cyber Monday

Cyber Monday is another great opportunity, especially for digital products. Consider extending your Black Friday deals or offering exclusive discounts for Cyber Monday.

Also, don’t forget about Small Business Saturday—it’s the perfect time to promote your eCommerce store and remind your audience they’re supporting a small creator.

Reflect and Analyze

Once the sales are over, take time to look back and see what worked best. Use tools like Google Analytics and social media insights to figure out:

• Which products sold the most?
• Which marketing strategies were the most effective?
• What can you improve for next year?

To Sum Up

Black Friday is a fantastic chance for creators to grow their sales, attract new customers, and strengthen their brand. By planning your Black Friday Marketing campaign ahead, offering deals that people love, and promoting them effectively, you can make the most of this busy shopping season. Whether you’re working with brands, boosting your eCommerce store, or collaborating with other creators, the key is to deliver value and keep your audience excited!