Instagram Money Calculator

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Why You Need Instagram Money Calculator

Influencer Marketing is widely spread in almost every social media platform. However money spent by the brands on Instagram influencers skyrockets each year. According to the Statista report, in 2018 only global spendings on Instagram influencers amounted to over 5.67 billion dollars, whereas in 2020 the figure reached 8 billion.

The numbers speak for themselves: more and more brands are cutting their expenses in other traditional channels of advertising, investing them in a more effective channel, which is Influencer marketing.

Instagram Money Calculator

Challenges

When it comes to the best possible rates, influencers have lots of opportunities to test different rates and see whether brands reaching out to them are willing to pay the price. Depending on the demand, they can adjust their rates accordingly at any time. Here’s how this happens: After deciding how much to charge for an instagram post or story, influencers sit and wait. If they see lots of brands coming to them over and over again, they know their “customers” are satisfied with the results and are ready to pay the amount every time. In this case, they can try to increase their rates a little and test again.

But what if you are a brand? How can you determine what’s the best possible price especially when it’s your first time collaboration and you don’t have much data to lean on? It’s like going on a blind date: you never know what to expect. If you have outreached influencers before, you may know that part of them sends their rates immediately. But how do you know if the game is indeed worth the candle? You don’t want to pay more than you should, do you?

As if this were an easy problem, there are even bigger challenges out there. What about the situation when an influencer asks about the budget you want to spend? You find yourself at a loss, trying to figure out the right amount without having the slightest idea about their rates. On the one hand, you don’t want to suggest more than their rates . And on the other hand, you may simply offend influencers by offering too little of a budget for their talent.

Solution

Instagram money calculator can help you out with that. It analyses the profile of the influencer you are interested in and suggests the best price range to make you feel more confident while negotiating the price.
Now you know whether the price suggested by an influencer is fair.

What’s more, you can be braver while suggesting a budget.

It’s time to accept the price or start negotiating!

Why Instagram Money Calculator

Unlike other calculators, Instagram Money Calculator determines the influencers’ range not solely based on the number of their followers, but also considering a more accurate factor — the Mango Score. The latter includes not only the number of followers, but also the engagement rate and comments/like ratio of the influencer’s posts.

We know that an influencer may have millions of followers but give too little value for the amount you paid them. Whereas another influencer with much less followers can bring more credibility, sales and exposure because of having more engaged followers and more genuine content.

What’s inside Instagram Money Calculator

As mentioned previously Instagram Money Calculator takes into account rather versatile calculations:

The importance of the engagement rate cannot be understated. iIt is literally the first thing to take into account when assessing influencer profiles. Go check out yourself! Two influencers with almost the same followers range may have completely different engagement rates. And on the other hand, influencers having completely different followers range (for example, one may have 1 million followers, while the other —150k followers) may have the same average number of likes. That’s all about how engaged audiences can be and how they interact with the content shared.

Although the number of followers alone is never that important by itself, it should be considered along with other metrics. Is 1% engagement rate good? No? Well, it’s pretty awesome, when you talk about an influencer with a 5 million audience. But it’s a poor result for an influencer with 100K followers. These two metrics always go hand in hand and should be analysed together.

Although the number of followers alone is never that important by itself, it should be considered along with other metrics. Is 1% engagement rate good? No? Well, it’s pretty awesome, when you talk about an influencer with a 5 million audience. But it’s a poor result for an influencer with 100K followers. These two metrics always go hand in hand and should be analysed together.

Instagram Money Calculator FAQ

Instagram does not pay directly for followers. Instead, you can make money on through sponsored content, affiliate marketing, and selling your own products or services. On average, you can earn $1,000 – $1,500 per month, if you have 1,000 – 10,000 followers. If you want to make more money, focus on growing your account by posting high-quality content. Then, start to reach out to brands using an up-to-date media kit and discuss potential collaboration.

To become an influencer, you need to follow some basic steps:

  • Choose a niche
  • Create high-quality content
  • Be consistent
  • Interact with your audience
  • Collaborate with other influencers
  • Promote your social media accounts

Once you have a strong following and a good engagement rate, you can start to make money through brand collaborations, sponsored content, and other ways.

Yes, ViralMango Instagram Money Calculator is completely free.

The amount of money you can make with Instagram Reels depends on different factors such as the numbers of followers you have, engagement rate, your niche, and etc. Instagram also offers a Reels Play bonus program, which pays creators based on the number of views their Reels receive. This program is invite-only and the payout rates vary.

Here are some tips for setting your rates for sponsored Instagram posts:

  • Do your research: Look at what other influencers in your niche are charging for sponsored posts. This will give you an idea of what the market rate is.
  • Consider your value: Think about what you bring to the table as an influencer. Do you have a large and engaged following? Do you have a high-quality production value? Do you have a proven track record of success with sponsored posts?
  • Be clear about your expectations: When you’re negotiating a deal with a brand, be sure to clearly communicate your rates and expectations. To do so, use a professional media kit with your past collaborations, rates, and up-to-date metrics.

Use these tips to get your first 10K followers on Instagram:

  • Choose a niche and build a following around it
  • Create high-quality content
  • Engage with your audience
  • Share your content on other social media platforms
  • Run contests and giveaways

To learn more about growing your Instagram account organically, check out this article.

Here’s a breakdown of rates each influencer type can charge per post:
Pico-influencer (1-1,000 followers): $10–$40 per post
Nano-influencer (1,000–10,000 followers): $50–$150 per post
Micro-influencer (10,000–50,000 followers): $250–$500 per post
Macro-influencer (50,000–500,000 followers): $1000–$5,000 per post
Milli-influencer (500,000–1 million followers): $5,000–$10,000 per post
View the full rate sheet here.

Our Instagram Money Calculator provides information about the average rate an influencer can charge for an Instagram Post and Instagram Story. Besides, you can see some basic performance stats like the number of followers, engagement rate, average likes and comments, comments/likes ratio, and more.

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