What is an Influencer Media Kit and How to Create it in 3 Steps (2024)

What do you want to achieve?

Think about what you want your influencer media kit to accomplish. Do you want to get noticed by more brands and boost your visibility? Or do you aim to land partnerships? Knowing this will be the foundation of your media kit and help you create one that matches your goals.

Define your personal brand

Figure out what your personal brand represents. Understand your values, personality, and mission. This will help you know which brands and collaborations are the right fit for you. Craft a media kit that reflects your goals, interests, and values, so you attract partnerships that align with your brand.

Identify your niche

Your niche is the specific topic you focus on and have a dedicated audience for. If you’ve been an influencer for a while, you likely know your niche. For example, if you create content about fashion, your niche is fashion and beauty, and your audience is interested in those topics. Your media kit should clearly show which industry you operate in, whether it’s sports, travel, or vegan cooking.

Outline your USP (unique selling proposition)

Your unique selling proposition (USP) is what makes you stand out from other influencers in your niche. Define what sets you apart, how your values align with brands, and why a partnership with you would be beneficial. Explain what you bring to the brand through your partnership. Having a strong USP will make it more appealing to brands.

Add your bio

Your bio is the first thing brands will see when they open your media kit. So, it’s crucial to make a great impression. In this section, you’re not just introducing yourself, you’re showcasing your influencer superpowers and making sure you stand out from other influencers.

Briefly introduce yourself, share who you are, what you’re all about, and why you’re the influencer they’ve been looking for.

Keep it short and to the point. Remember, it’s like a bite-sized teaser, not an encyclopedia. Brands are busy, and they want to quickly get a sense of who you are and what you bring to the table. So, make every word count and make your bio a powerful introduction that leaves a lasting impact.

Include your social media accounts

Including links to your social media platforms is an absolute must for your media kit. It’s best to have them in an interactive clickable format, so brands can easily navigate to your accounts with just a click.

As an influencer, you probably have several social media accounts, but not all of them may be equally active or relevant to your brand. To keep things focused and organized, it’s a good idea to include the top 3-4 most active platforms in your media kit. Arrange them in order of activity, so brands can see where you engage the most with your audience.

Also, if you have a blog or a website, make sure to include links to them as well. These platforms provide additional opportunities for brands to understand your content, your writing style, and any collaborations you’ve done in the past. Including these links will give brands a more comprehensive view of your online presence and expand their understanding of your reach and impact.

Show your demographics

When brands consider collaborating with a creator, one of the main things they look for is whether their target audience aligns with the creator’s niche. So, it’s super important to include this information in your media kit.

If you’re an experienced influencer with a solid following, you probably have a great idea of who your followers are. You know where they live, what they love, and other demographic details. And if you’re still figuring things out, don’t worry! Social media platforms offer awesome analytics that can give you valuable insights into your audience’s age, gender, and location. You can also pick up clues about their interests and preferences from their engagement and interactions.

Once you’ve got the scoop on your audience, showcase it through your media kit. Visual representations like graphs or pie charts are the way to go. They catch the eye, are easy to understand, and highlight all the details.

Oh, and here’s a tip: If there’s something cool or exciting happening with the audience demographics that you think might interest brands, definitely share it! Adding a little context can go a long way in showing how awesome your audience is and how much you understand them. So, make some space to tell the brands about it. They’ll love it!

Add important metrics

Let’s dive into the numbers! Your media kit should include the statistics and performance of your social media accounts, or if you focus on one main channel, make sure to highlight its key metrics.

For instance, if Instagram is your main platform, include details like your follower count, post reach and impressions, engagement rates, reel views, and other relevant metrics. Don’t forget to add some weekly and monthly performance data as well. Gathering this information is easy with Instagram analytics or the analytics of any other social media platform you use.

When presenting the data, keep it simple and straightforward, so it’s easy to understand. You can even add a few screenshots from your analytics page to make it more reliable. If this is your first collaboration, the brand representatives might check your account themselves, but providing this information upfront gives you an advantage. You get to be the first to show them the insights they need!

If you use multiple platforms for content creation, make sure to include the same performance information for each of them. This way, brands can get a comprehensive view of your reach and impact across all your channels, which helps them make better-informed decisions about potential collaborations.

Updating your metrics manually takes a lot of time, so you can choose a dynamic media kit builder like ViralMango that lets you include different social media accounts and automatically updates the numbers for you.

Include testimonials and other collaborations

If you’ve been around for a while now, chances are you’ve had some awesome collaborations with brands. Don’t forget to share them in your influencer kit!

Showcasing your previous collaborations gives the brands you’re reaching out to a glimpse of you in action. They’ll get a better sense of what’s important to you in your work, how professional you are, and what your collaboration style is like.

If possible, go the extra mile and include a couple of testimonials from the brands and companies you’ve worked with. Just like in any profession, a glowing recommendation can work wonders for you. It gives brands insights into how well you’ve collaborated with others and what they can expect from working with you.

Now, if you haven’t collected any testimonials yet, don’t worry! You can reach out to a few brands you’ve recently worked with or had close collaborations with and kindly ask if they’d be willing to provide a testimonial for your media kit. Aim for one or two specific and on-point testimonials, and place them strategically in your kit so they stand out but don’t clutter the page.

Remember, your influencer kit is like your shining portfolio, and sharing your successful collaborations and testimonials adds that extra sparkle that brands will love!

Add your rates

Present all the types of collaborations you offer and list the rates for each. Be clear about which platform each collaboration is for, as pricing may vary across different platforms. This transparency benefits both you and the brand, as you’ll be letting them know exactly what you expect in terms of financial compensation for your efforts. At the same time, it provides the brand with the information they need to calculate their expenses and anticipate the return on investment (ROI) they can expect from the collaboration.

By including these details in your media kit, you set clear expectations from the beginning, which can lead to smoother negotiations and a better understanding between you and the brand. It ensures that both parties are on the same page regarding the budget and the scope of the collaboration.

Contact details

You wouldn’t believe how often people forget to include contact information in their media kits! So, be sure to add your email and phone number so they can be easily seen, perhaps right next to your bio on the first page of your kit.

All the information we’ve discussed so far is crucial for catching the attention of brands. But remember, it’s essential to be selective about what you include in your media kit. Adding too much data can make your kit overcrowded and confusing. You want your kit to be informative and relevant, not overwhelming. So, when deciding what to include, ask yourself if each piece of information is relevant to potential partnerships and if it brings value to the brand.

By keeping it organized and focused, you’ll make it easier for brands to understand your worth and expertise. This way, you increase the chances of attracting exciting collaborations that align with your brand and interests.