Narrowcasting is a targeted segmentation of media messages which can be used to reach specific audiences. This technique involves choosing who will...
How to Find and Use Key Success Factors in Marketing? The best marketing strategy is a well-thought out plan that will help you grow your business...
What is Audience Segmentation? Audience Segmentation is considered to be a marketing strategy based on identifying subgroups within the target...
A digital strategy focuses on the use of state-of-the-art technology to improve business performance. It makes the companies analyze their goals...
PPC (pay-per-click) specialists take care of everything regarding the digital pay-per-click advertisements of a business. They are vital players in...
Just like other channels on the web, YouTube also provides a specific account that you can use for marketing your business and boosting its traffic...
Thought leadership…. Think “Ted Talk,” but for increasing business through social media. We use thought leadership to educate the public and to...
Stock Keeping Units, or SKUs for short, are the codes assigned to a product within a stockroom. The code provides information about the price and...
Open your ears and keep an eye out, because social media is talking about your brand and industry all the time, and social listening means you must...
Social Commerce is a relatively new trend that has allowed for the integration of social media into businesses’ marketing and sales channels...
