What is Audience Segmentation? Audience Segmentation is considered to be a marketing strategy based on identifying subgroups within the target...
What is Lifestyle Marketing? Lifestyle marketing is a marketing method in which the product or service is positioned to possess all ideals...
A digital strategy focuses on the use of state-of-the-art technology to improve business performance. It makes the companies analyze their goals...
Just like other channels on the web, YouTube also provides a specific account that you can use for marketing your business and boosting its traffic...
What is Twitter Handle? The Twitter handle is the unique identifier that people use to sign in and access their account on any device. Twitter...
TikTok, the app that starts trends, encourages challenges, sparks creativity, and has become one of the most popular apps in the market where almost...
What is Social Monitoring? Social media is a powerful tool for reaching out to potential customers and interacting with current ones. By using...
Social media managers are the modern-day public relations professionals who use social platforms to inform, educate and entertain. They monitor...
Imagine you are at your favorite clothing store, walking through isles of colors and fabrics, and as you walk through, you toss the most eye-catching...
According to a recent study, one of the most important metrics for measuring success in marketing is Share of Voice (SOV). This metric calculates...
