Google Analytics can tell you where your web traffic is coming from and what campaign directed it to you. This becomes infinitely easier with UTM codes, which are bits of text that let Google Analytics know a little bit more about each link. You can add these links anywhere in the URL input box when publishing content on social media sites like Facebook or Twitter for instance so long as they’re preceded by “utm=” followed by two letters: utmcc, umcsa. In this way, if you spend most of your time working on Instagram but publish new posts regularly across various other platforms such as Snapchat or Pinterest (or even YouTube!), then putting a umtc code at the end of every post will help keep track how well those posts are doing by bringing viewers to your other links and content.