Just like every social media platform requires a username or some sort of identifying and unique name, Twitter has its own version called a Twitter Handle. You might not be able to get your hands on that coveted @jennifer_schnapp account, but now there’s no need for anyone else to either. The Twitter handle is the username you use when signing up with their social network and it must be unique so as not to confuse any other accounts out there. That means if a name has already been taken by someone who signed-up before you then you have to come up with your own one-of-a-kind name as well. Now, there are over 330 million active twitter handles on the social network, and that number may just be growing within the next few years.
Tags: brands, marketing, social