TikTok, the app that starts trends, encourages challenges, sparks creativity, and has become one of the most popular apps in the market where almost 50% of people between 18 and 29 use the app in America. TikTok has been downloaded around the world over 2 billion times, and as it is now available in over 200 countries, the word TikTok is now a recognizable startup everywhere. Now, what exactly is TikTok? Well it is a creative social media platform that allows creators to produce 15 to 60 second videos with music or selected audio, and edit with filters, captions, stickers, transitions, and more, all built into the app. What makes TikTok so accessible is that it’s easy to create, and easy to find content you’ll enjoy through an incredibly active and accurate algorithm that creates your personal “For You” page. Honestly this is one of those popular apps that is worth checking out, as it has sparked lots of important changes and social movements since 2016.
Tags: brands, influencer marketing, social