Thought leadership…. Think “Ted Talk,” but for increasing business through social media. We use thought leadership to educate the public and to create valuable content that will increase people’s awareness of a subject and thus, better their knowledge and understanding of the topic. This principle is based on the fact that people are more likely to remember a product, if they know more about the industry and if there is a unique method of attracting their attention rather than traditional content marketing. The goals of thought leadership are also based heavily upon clear goals and substantial knowledge to inform the audience well. These factors combined allow for the unique and creative nature of thought leadership to be successful.