Social media is a powerful tool for reaching out to potential customers and interacting with current ones. By using social monitoring, you can learn about the likes, dislikes, preferences of your audience by tracking what they say on their own sites as well as third party sites such as blogs or news portals. Social monitoring is very similar to social listening, except monitoring tells you what is going on with the industry, and listening tells you why it’s happening through the opinions of the public. Both are incredibly important for understanding the fundamental trends of a brand and how the public is reacting to its activity.
Tags: brands, marketing, social