Social media managers are the modern-day public relations professionals who use social platforms to inform, educate and entertain. They monitor comments on posts by looking for trends in what people like or dislike about a company’s products or services. Social Media Managers also create content that is tailored to these specific interests as well as plan campaigns focused solely on marketing through social channels such as Facebook, Twitter and Instagram.
A “social media manager” can be defined simply: they represent their brand across all of its digital interactions with consumers via popular sites like YouTube, Facebook Messenger (and other messaging apps), LinkedIn Groups etc.; monitoring reactions from real customers in order to get better insight into what kind of messages will resonate best time after time; crafting creative responses to customers and overall, serving as the online voice of the company.