Open your ears and keep an eye out, because social media is talking about your brand and industry all the time, and social listening means you must pay attention. The conversations and discussions made on social media regarding new products in the market, or what is worth trying or not, are incredibly important to understanding your target perspective in a marketing campaign. Social listening encourages you to take these factors into account, and nowadays, modern technology even gives us resources to help immediately track and analyze these discussions through built-in website tools such as, Brand24, AgoraPulse, Hootsuite Insights, BuzzSumo, YouScan, and more. All of these websites offer their services at varying prices, but for more information you can research social listening websites and tools to try out.
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