Social Commerce is a relatively new trend that has allowed for the integration of social media into businesses’ marketing and sales channels. The evolution in technology, especially mobile devices with high speed internet access, has been directly correlated to this rise in popularity because it allows consumers to be more informed about products on-the-go. Businesses use creative posts such as contests or giveaways which provide incentives for customers by offering opportunities like free items if they participate; interactive features where people can offer expert advice or share their interest points with other potential buyers; forums and communities so others who have purchased from them before may leave feedback on how good an experience they had recently shopping there also giving insights into what improvements should be made. All these benefits combined make Social commerce one of today’s most successful marketing techniques.
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