According to a recent study, one of the most important metrics for measuring success in marketing is Share of Voice (SOV). This metric calculates whether your brand has more visibility than competitors on social media sites such as Facebook, Twitter, and more. It’s also worth noting that SOV doesn’t just measure how often consumers are talking about brands – it takes into account both branding awareness and customer engagement at once because what people say online can influence customers’ perception of products or services being offered by other companies too!
With this in mind, there are many metrics that can be used to calculate and analyze SOV; such as, the number of impressions, reach, hashtags, revenue, and much more which can also be tracked using built-in features in specialized websites.
Share Of Voice is an interesting way to see which company you’ve been hearing from the most recently and ultimately, helps determine which brand is more relevant and will induce you to make your next purchase.