Sentiment Analysis

Through the powers of machine learning technology, sentiment analysis is able to detect the customer feedback and analyze reviews for polarity, which is the type of positive or negative opinion. By analyzing this data, a business can collect more accurate information about the customer’s experience in order to further understand how to target their marketing strategy. Sentiment analysis techniques can often encompass emotion based scanning,, fine-grained, aspect-based, or multilingual detection methods which are all very detailed ways to analyze the bulk content of reviews and customer opinions.

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