SEM, or Search Engine Marketing is the newest way to take people’s interests and data and find out how to best sell their information. It is a method of internet marketing that branding agencies use to increase the ranking and exposure on search engines. It works by running ads through Google Ads (formerly Adwords) which are tailored specifically for your website’s content so it will be seen more often in SERPs. In turn, the information collected from search engine query statistics is used to optimize a website’s content and marketing method.

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