is an international collaborative effort between four of the top search engines to better define and categorize web content for enhanced online experiences. The organization’s “Schema” markup allows you to add extra information about your site’s structure, like its location or date it was published, that will allow search querents to find what they’re looking for more easily on a Google results page. The beauty of schema, is that it provides a next level convenience to users, since they don’t even have to type out an entire phrase into their browser address bar before finding relevant websites to answer their questions. This makes not only essential to the functionality and efficiency of the Google we know, but also to ensure SEO.

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