ROAS, or Return On Ads Spent is a metric that tells you how much your company’s revenue increases for every dollar spent on an advertising campaign. This key performance indicator can be expressed in dollars or any other currency, and it shows advertisers the effectiveness of their campaigns by measuring its ROI alongside measures such as CTR and cost per acquisition (CPA). Calculating your ROAS helpe you measure which ads are working and benefiting your business, this in turn tells you which direction that you should explore further for the most success.

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