Retargeting is a controversial way to get your brand in front of consumers. Cookies are used to track what pages users visit and purchase so that the next time they’re browsing online, you can show them ads for items similar or sometimes even identical only cheaper than their last purchases!

Retargeting occurs when websites put cookies on visitors’ computers if they’ve visited certain sites before: this enables advertisers to remind users to come back to the site, as well as give them more control over which content will be shown during each visit from visitors who have already seen it once.

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