Every time you click, some affiliate gets paid around $2 in CACHING. This price is only paid every time someone clicks and reaches your website, so as a marketer, it proves to be a quite cost-effective method which is also why 4 out of every 10 marketers want to increase their PPC budget. The purpose of pay-per-click advertisement revolves around the principle of attracting prospective customers to click on your weblink. There are different kinds of paid ads that you can add to your marketing process, which can appear on different platforms and websites in order to get people to click on the website backlink. In fact, Google makes over 96% of its revenue from these kinds of pay-per-click ads, since it is very easy to target demographics of audience and other specifics to ensure success.