Owned media is the building block for all other forms of marketing because they are accessible to be used and controlled by a brand. Owning owned media means that these building blocks can then become assets and part of campaigns with both paid or earned content. Ownership over your own platforms will allow you to push out information, reports, sales pitches as well as sustainable work which could result in more interaction from customers long-term–which leads them back into contact with the business later on down the line.
