Outbound marketing is a traditional method of reaching potential customers without them actively seeking you out. This strategy has proven to be less and less effective in recent years as marketing techniques have changed. Since many businesses rely on inbound marketing, when customers come to your business when they need it, outbound marketing has proven to be dramatically less profitable. Outbound marketing is also expensive and not trackable since it includes old methods of contact such as spam emails, telemarketers, and other public/bulk unwanted contact methods.
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