1) The Net Promoter Score is a vital tool to measure customer satisfaction. It’s one of the most important social media metrics you need to track because it tells if your recommendation efforts are working or not, which will help you make adjustments in order for them to be more effective and successful. NPS scores can range from 0-100; customers who score their experience as 10/10 recommenders have an NPS about 70% higher than those that only give neutral reviews on average. That means they’re much more likely to get new people involved with what they like by word of mouth rather than just logging into Facebook every day without commenting at all. This data is crucial to understanding your marketing funnel and charting what efforts are providing results and leads.